The uncertainty avoidance index considers the extent that can be tolerated. These dimensions are based on the uncertainty and ambiguity. The high uncertainty avoidance index indicates low rate of tolerance and high risk taking. The issue can be minimized through the strict rules and regulations. In case of low uncertainty avoidance index the higher tolerance is required and it can be accepted through the lax rules and regulations.

Cultural Barrier of Nova Energy Drink

                Argentina is a great country with a lively, rich, and pure culture impacted through its various type of people and gratified tradition. Argentina has resisted with the politically aware and monetary chaos in the previous years. However, since the country was able to liberalizing its markets, the economy has been sustaining to develop speedily.  The A Company could consider Argentina as an ideal place for the company to expand its business.  Thus, understanding and respecting the Argentinian community along with its business culture would make sure the effective working relations with the Argentinians. In general, Argentines are considered to be open-minded and easy-going where every single issue could be addressed in a discussion. Conversely, religion and political matters must be evaded or addressed respectfully (tmf-group.com, 2018).

            On the other hand, the A Company also needs to understand and tackle the cultural barrier in doing business in Brazil. The Brazilian business interactions are formed up on trust, and it is quite essential to understand that, for the Brazilian, face-to-face meetings or direct calls are more preferred than emails (tmf-group.com, 2018). 

Regulatory Barrier of Nova Energy Drink

                The regulation barrier that the A Company needs to understand to extend its market to Argentina is that the regulation in this country mentions that foreign companies would able to conduct their business in Argentina on a stable base. In addition to this, the foreign companies also can engage a profitable local company, make a branch, integrate a local company, or acquire stocks in a company that already existed in Argentina (2016.export.gov, n.d.).

Even if there are lots of multinational companies already have several of their most commercial branches in Brazil, there are some complicated regulations, broad system of government, and cumulative competition as the obstacles that need to be tackled by the A company to enter the Brazil market (Rocha & Dib, 2002).

References OF Business Report on A Company is a beverage manufacturer located in Oregon, Nova Energy Drink

2016.export.gov, n.d. Doing Business in Argentina. [Online]
Available at: https://2016.export.gov/argentina/doingbusinessinargentina/index.asp

Rocha, A. d. & Dib, L. A., 2002. The entry of Wal-Mart in Brazil and the competitive responses of multinational and domestic firms. International Journal of Retail & Distribution Management.

tmf-group.com, 2018. Cultural considerations when doing business In Argentina. [Online].

tmf-group.com, 2018. Cultural considerations when doing business in Brazil. [Online]
Available at: https://www.tmf-group.com/en/news-insights/articles/2018/may/cultural-considerations-when-doing-business-in-brazil/