Introduction of Questionnaire Design

        This part of the report deals with the evaluation of questionnaire design. The purpose behind designing this questionnaire is to get the respondents’ response about a survey of visitors to the Lincoln Christmas Market 2013 and their satisfaction levels. The areas that are dealt with in this part are research aims, research design, a brief summary about research methodology which includes study population, sample as well as sampling strategy, data collection method i.e. use of tools for data collection, observations and suggestions for improvement for questionnaire design as well as comments on the approach used to collect the data. All of the above said is done with the hope that the selected research approach will better help to achieve the desired outcomes.

Research Aim of Questionnaire Design

        This research aims at providing an evaluation for the growing popularity of Christmas Markets. Day by day, it is just becoming a trend that just makes the general markets to slump down. As a consequence, those who are traders for these Christmas Markets are getting familiarity which makes them create their own monopoly. At present, a recorded figure for these Christmas Markets is 40. It is growing on a continuous basis. Based on the growing number of these Markets and a larger number of visitors they are considered as such an organizational challenge which always add on to the costs and expenditures. The research aim is to conduct a survey for the visitors to these Christmas Markets which are only carried out for a period of four days but have a great economic impact.

Research Design of Questionnaire Design

Research Approach of Questionnaire Design

        There exist different study forms i.e. quantitative and qualitative. Out of these two, the methodology is determined through the nature of the data. For this research work, it is confirmed that the nature of the study is quantitative. Verbal data exists for qualitative methodology. Numerical data exists for quantitative methodology. The data type for this research is numerical; it is so because a survey is conducted for data gathering.  The use of questionnaire confirmed the numeric nature of the data.