Handle multiple of social media accounts efficiently.

Date:   March 19, 2018.

To:      Alison Fursdon, CEO

From: Waad Hamdan, Social Media Department Manager, Abu Dhabi

            Shamma Matouq, Social Media Department Manager, Abu Dhabi

            Shaikha Dhafer, Social media department manager, Abu Dhabi

Re:      Proposing A Social Media Managing App.

The purpose of the following proposal is to manage social media platforms of the company due to the lack of social media specialists; leading to a risk of losing a range of audience around the world. The manager has offered our team the position of handling the company’s online account and suggests two substantial applications that can help improve the company’s online presence. Thus, we decided as a team to choose one between widely known apps; Boomerang and MuseCam that could help in addressing the issue in connecting to the company’s online audience.

Our Current Situation

Social media wasn’t a strong platform around ten years ago because it didn’t even exist. Our company had used to connect with its audience and customers using our official website and phone number, which were easier yet not efficient.

Now we find ourselves in an era of exponential growth in several fields within interconnectivity. Social media is widely popular between societies nowadays; since it plays a big role in linking people with one another. Thus, our company’s lack of social media specialist needs to be tackled and must reconsider in improving its social media platform in order to provide our clients with the most immersive experience that our agency can deliver.

There are certain obstacles and challenges that can be effective when addressing the issue:

1.      Developing a social media strategy.

The strategy is a summary of everything you plan to do and hope to achieve for your company throughout social media, that can be daunting. (Beese, 2016) 

2.      Handle multiple of social media accounts efficiently.

 Controlling more than one account in the same pace and level would be difficult and stressful. 

3.      Provide eye-catching content.

Establishing a good quality content and idea that would please every type of client or audience that the company owns. 86% of social media users follow a brand, almost 60% of them are annoyed with too many promotions. (Beese, 2016). Thus, taking consideration of whether the client would like it or not could be hard.

4.      Engaging in a Regulated Industry; reconsider the area’s laws and legislations.

The most important thing to do is familiarize yourself with the rules and regulations that apply to your specific industry.

5.      Communicating with every customer and answer all their questions. 

Building a strong and respectful relationship with the client, considering all the possible questions they might ask, in order to have a realistic answer to it. 

6.      Managing time.

Managing all accounts and interacting with every client needs a full time.

If these challenges are not taken into consideration it could supplement severe problems to the company, from customers, reputation, and even presence; which could lead to a massive decline in the company’s funds. If the company did not answer nor contact every costumer when needed for instance; customers may lose interest and respect, and switch into a more advanced and productive company; the company would then lose their reputation. Social media presence has a strong impact on clients since it is available to everyone; it is easier to communicate with every single person whether they are in the same area as the company, or another spot in the world and advertise and be productive and creative. Thus, the challenges must be reconsidered and try to fix them, in order to prevent any issues that can be accompanied it.

Our plan

We believe that using one of the suggested apps (MuseCam or Boomerang) is a clever way in managing social media efficiently, we envisage that it will bring profit to the company and elevate the company’s reputation. The suggested applications are different from one another, and they both have its specialties:

MuseCam is next generation image editor that makes it easier to capture the perfect look for your photos. Shoot and edit your images using film-emulating presets, professional grade tools, and advanced camera controls. MuseCam offers a Manual Camera, Tone Curves, Create Custom Presets & Filters, Crop, Rotate and Tilt, and other Professional Image Adjustments. It also features a Journal which is a collection of news, tips, features & interviews from the creative community. MuseCam was created by a team of photographers and creatives with the understanding that stories need to be shared. MuseCam offers an instant share button to any of your social media accounts, or save it for later on in your device’s camera roll. 

Boomerang, however is an app that is created specifically for Instagram that offers to create captivating mini videos that loop back and forth, then share them with your friends. Boomerang allows taking mini videos of your life and yourself using the front and back facing camera, download and start capturing immediately, no account is needed, and provide a share button that allows you to share your videos on Instagram and Facebook, or save it to the device’s camera roll.

The table below shows a summarized comparison of the features of both apps (see Figure1):

(Figure1)

 The Plan’s Benefits and Project Costs  

    The table below show the costs of our application that we choose. (See Figure2).

(Figure2)

 Graphs below compares both application’s usage over the past week, graph 1 shows the ranking of MuseCam; graph 2 shows the ranking of Boomerang:

 Recommendations 

Considering to all the graphs and figures shown above, MuseCam application has a stronger content. Therefore, we mostly recommend using MuseCam rather than Boomerang. MuseCam is widely popular. According to App Annie (2018), MuseCam is ranked the 25^th among all the other photo editing apps in the US. Using MuseCam would earn a bonus to the company regarding a wider audience. Following a massive increase in the company’s funds. It is easy to use, edit photos in a creative way, and share it with the clients or the whole company. This application increases productivity and creativity within our company; the employees would earn a new skill and experience when using the subjected app. It is an application that is available to everyone for free on their iOS devices so it will be easy to contact with every possible client.

Implementing the plan, requires 4 major steps:

ü Step 1: Notify all employees about the implementation of the two app.

Send a memo to the company’s employees directing a meeting that will implement the two suggested social media apps with a brief information about them.

Meet up with the HR, and IT department to work on the process of the apps. 

ü Step 2: Install the two apps into the employees’ devices.

Inform the IT department to manually install the two apps into every employee’s device.

ü Step 3: Hire a specialist of the current apps. 

Request the HR department to find a specialist that is professional and well-informed about the two apps, then later on the specialist would train the employees on how to use the apps.

ü Step 4: Get feedback.

Get feedback from employees and clients after a month of using both apps; by conducting a full survey that is managed by the HR, in order to find the pros and cons in MuseCam and Boomerang and compare to which has further impact.

For a summarized version of the steps (see Figure 3)

(Figure3)

The benefits of the recommended app (MuseCam):

 1.     Sharing the document

The clients and the employees would have an easier access to every social media account, where they can instantly share their final product, allowing them also to save it directly to their camera roll to save it for later and then share it anywhere they want.

 2.     Increase Productivity

Using the application would increase productivity and creativity within the company. Employees would put out their creative minds into a final product that could attract client’s attention using various professional images.

 3.     Managing Time 

If the company start being active regarding their social media platform the employees will have much time to complete other tasks concerning the company rather than having the customers wait for the product to finish.

 4.     Be Organized

Employees will be more organized when they divide their time, employees will finish their tasks regarding in fulfilling the client’s needs throughout social media that will be easy and more efficient, would please both sides from clients and employees.

 5.     Connect to Customers

Social media would offer the capability of connecting and advertising the company’s product with different clients from all around the world, with an easier connection and the availability to every single person that has a smart device.

 6.     Offer a stress free area to the employees

Employees will be focused more on their work in a more applicable, fun and easier way; leading to an increase in productivity and creativity.

 7.     Minimize Financial Losses

Being able to advertise with a wider audience using social media and create a professional content using MuseCam would help increase the company’s financial gain and funds, resulting a massive success regarding the company’s reputation.

 8.     Increase employees’ skills

If every employee in our company used the suggested application; they would earn new skills regarding computing, multitasking, team work, and other hidden skills. Using the application would give a great experience to the employees.

9.     Diversity in productions

Using the suggested applications could offer a diversity in every product that the company produce, leading in attracting every possible client that are following the company; since every person has their own style of content.

 Conclusion on Handle multiple of social media accounts efficiently.

    In conclusion, this idea is a huge transformation for the company’s reputation and funds since it will improve the company in all areas and will increase the skills of the company’s employees. The employees will have strong skills that can boost the relationship between the clients and the employees. These recommendations such as sharing documents between the several departments and be organized and structured will increase the efficiency of communication on social media and improve regarding the company. In addition, when employees improve their social media communication and are active using MuseCam, the company would boost their reputation resulting in a financial gain meaning an increase in the company’s funds. A massive reduction of stress is a good impact on the company, earning more employees and increase productivity. Employees will be optimistic and the work would be done in a short amount of time.

Thus, if the company followed the phases of this proposal; the company would earn much, they will be widely known, has a high profit, and elevate productivity. The company would be one of the biggest companies in the area, also could reach the whole world. Considering there are many other competitive companies that are similar to our level; connecting with the audience in an easier and efficient way would help exceed those companies and go beyond the range. Naming us the world’s most successful companies.

Thank you for giving the time and opportunity to the social media department to explain and present our ideas in order to uplift the company’s presence. For more information or any additional help regarding the proposal, please contact us on these numbers: Waad Hamdan, Senior manager: 02-6789997, Shamma Matouq, Senior manager: 02-6567789, Shaikha Dhafer, Senior manager: 02-6567762.

Reference list of Handle multiple of social media accounts efficiently.

App Annie Content. (2018). App Annie - The App Analytics and App Data Industry Standard.

[online] Available at: https://www.appannie.com/en/

Beese, J. (2016). 10 Social Media Challenges Your Business Must Overcome. [online] Sprout

Social. Retrieved from: https://sproutsocial.com/insights/social-media-challenges/

Johnson-Sheehan, R. (2015) Technical Communication Strategies for Today pp220-36