Introduction of Coca Cola Company

Coca-cola is an American based multinational corporation that works under the number of manufacturers, marketers, and retailers. The company is best known for product Coca-Cola. The product was invented in 1886 in Georgia by pharmacist John Stith Pemberton. The head-quarter of the company is in Georgia that operate under the distribution system.  According to the revenue report, the company was selling 50 million beverages all over the world. The annual increase was 10.7% with the increase in demand and investment program. The objective of the present report is to conduct customer insight and marketing analysis of Coca Cola. The products are different from other products provided by the competitors. The customer insight report includes interpretation of all the trends and data related to human behavior, product effectiveness, increase and decrease in sales and demands, and increase of mutual benefits. In the present report, besides other factors, different techniques are used to measure the time and budget considerations of Coca Cola. The report considers the project rationale and proposed objectives under the use of possible techniques.