Selected Research Method of Coca Cola Company

            Considering all the information presented in the research methods section it can be concluded that the best and most appropriate method to be utilized for the Coca Cola Company is to combine all these methods. Research agency needs to collect quantitative information about the company through reviewing its annual reports and financial statements thus agency would be able to understand fluctuation in the prices and expenses etc.  While the agency needs to collect information about buying behavior and perceived values of the customer through qualitative research methods. Somehow, the agency needs to develop a plan for focus group also to collect maximum secondary information about the customers of Coca Cola Company only then authentic and reliable information about customers can be originated.  

Indication of Reporting and Presentational Requirements Timing and Budget of Coca Cola Company

 Coca-cola faced multiple lawsuits concerning with the serious type of Criticism. Before the criticism, the product was ranked on the first. Coca-Cola employee diverse range of system that deals with Integrated Marketing Communication, direct marketing of the product, sales and promotions, web-based media, and social media. Currently, the company is considering all the touchpoints for the consumers and prospective consumers for potential delivery channels as well as for the communication system with the customers.  All the sets of industry and benchmark products presented on the social media of the Coca-Cola Company are universally recognized. The system defined for the customer is consistently associated with the unified messages, product interaction, social, cultural, and online interaction of the customers with the products.

Sales and promotions strategies used by Coca Cola are directly associated with branding and services. Coca-Cola is using the golden rule for the following customers. One of the biggest plus points of Coca-Cola is a customer-centric approach that deals with the strongest way of branding and appropriate management. The company is employing strong category management principles the deals with an effective range of products and time as well as budget management. The management category is involving the multiple numbers of procedures across multiple categories with an accurate decision-making process. Suppliers are investing money and time in all category processes. The incredible and granular process for accurate decision is under major management principles. Coca-Cola is permanently experiencing social impact and impact of new technologies that initiate sustainable and unique challenges. The improved budget and timing are providing Healthcare opposite to the audience. The business objectives of the Coca Cola marketing plan are to develop decision-making Strategies for action plans, budgets, marketing objectives, and business. Coca-Cola utilizes marketing budget to identify the needs of customers. Coca-Cola is having good brand equity and time to time product innovation.