Conclusion on Adidas Digital Marketing

        It can be concluded in the end that digital marketing plan for Adidas will be considering new aspects of the business and market, and if they want to achieve goals and success in this regard, they will have to ensure that their new digital marketing plan is well thought and well planned. A random strategy would not work well because competition is increasing day by day, and competitors are coming with great initiatives and innovation in their digital marketing strategy. So, it is important for Adidas to follow above mentioned steps one by one, and develop a detailed strategy to achieve its digital marketing goals and objectives, which can come up with both short- and long-term success.