Database regarding the Sustainability and the Corporate Social Responsibility (CSR)

        The Article has been chosen from the database regarding the Sustainability and Corporate Social Responsibility (CSR). The chosen article provides brief information about CSR activities and why they are essential for any organization. The corporate social responsibility has gain immense popularity in the recent years due increase in the amount of competition. The customers today have also become quite aware and they prefer to buy things from such organizations which focus on the benefit of the society and contribute to the welfare of the society. Not only the reputation of the organization increases but also the profitability of the organization increases as well due to the increase in the number of sales. Therefore, it can be said that CSR activities play the major role in making the organization successful.

    Many corporations today focus on the various activities which promote corporate social responsibility. These activities include charity, environment protection and various other activities that promote social welfare. The people in the society are those who buy the products of the organizations if these people realize that the corporation cares about them then the sales of the organization increase which help the business to increase its profitability hence help the business to sustain for a longer period. The sustainability of the organization has huge importance for the business and can only be achieved through proper business strategy. The business should include CSR activities within the business Strategy (Murphy, 2018).

    The alignment of business strategy with CSR strategy is essential because through this the organization can achieve its desired goal. Through CSR activities the organization will have the capability to differentiate itself from the rest of the competitors. Overall CSR activities have the major role in growth and development of corporation (OLSON, 2016).