1. What consumer’s trends does the Seventh generation respond to most effectively?

Responding to green marketing as well as social trends, the seventh generation has done a great job.  Green marketing includes strategic efforts through the firms to supply the products to the customer by the environmentally friendly. About the environmental impacts as well as the safety of the products, the consumers have concerned about it that they also choose along with willing to spend more products that reduced the concern. The seventh generation starts through promoting chemical brighteners that are unnecessary as well as do not concord by the environmental concerns. Thereby, the seventh generation that comes to create the new categories is that, best green dishwashing soap, and best green detergent.

2.      Which consumer trends might be missing?

I feel the seventh generation consumer trends might be missing, more as for social media marketing for their products. However, in wellness as well as health some consumer tends might be missing. As the consumer of these products’ the seventh generation only seen the ads in the stores of grocery as well as never on the smartphone and TV. The green product is healthier for the children that will not expose the harsh chemicals, but not good for the environment.  

Chapter: 6

Question: 1

If in a situation I am a consumer going on a diet program then I will follow up different steps in decision making.  At the first step, I would decide that I have lost weight, therefore, I have to avoid fats oriented products like pizza and cheeseburgers. Then I would find what else I can eat in replacement of my daily meal here I will make a decision to buy diet meal from slim fast. After working on their plan I would evaluate whether I am losing weight or not? If no then I will search for an alternative option such as exercise plan here I will schedule an exercise program with Weight Watchers or Jenny Craig. Furthermore, I will also look for the services of social reinforcement and flexibility. Thus through following these steps, I will ensure my diet and weight loss plan.     

Question: 2

             Slim-fast, Jenny Craig, and Weight Watchers created value in the market through effective marketing of their products and services. These companies are using websites and digital media for the promotion of their services. Even all these companies have different services that may benefit the customer or may not but what the project is that they are supporting and helping people led a better life. As in the case study, it is clearly stated that they advertise the potential benefits of their services as they explain the relationship between dysfunction and obesity to grab the attention of men towards their products and services. Their better understanding of the needs of men and women are the key factors that help them make their services according to the market needs and create value.  

Question: 3

The following model is based on the determinant attributes of Slim fast, Weight Watchers, and Jenny Craig companies. Services of these companies are evaluated and scored according to the prices, support, and long term success provided by these companies. In light of this mentioned below model, buying decision will be taken.

Question: 4

 Slim fast, Weight Watchers, and Jenny Craig companies can enhance their profitability through maximization of customer satisfaction. For this purpose, companies have to focus more on customer's needs. Customer's get satisfaction when product or services meet with their requirement and needs. Slim fast, Weight Watchers, and Jenny Craig Company can also ensure an increase in profitability through inviting celebrities in their programs and through providing other diet-related products such as a fresh and healthy meal.    

Question: 5

According to the chapter, the most influencing factor regarding these diet programs was the psychological factor. Psychological factors include motives, attitude, and perception. Companies changed the perception of their customers by strong marketing, therefore, customer perceives that through eating the packed and healthy meal provided by these companies they can lose weight easily.