The Apple Inc. is the leading hardware and software technology company in the world.  The Apple Inc. uses effective technological strategies in the organization to improve their product performance and set high standards of technological innovation in the market. In this paper, there is an analysis of dynamic capabilities and competitive advantage of Apple Inc and how the company is likely to retain the competitive advantage as far as technology is concern. With every new release, Apple Inc. is likely to bring in new technological innovation in the market. the technological advancement and innovation are the main strengths of company (Radhika & John, 2016).

References of The Nature of Technology and Technological Change

Radhika, R., and F John. 2016. "E-recruitment - An organizational change." International Journal of Multidisciplinary Approach & Studies 3 (4): 78-86.