Not only in the products but Apple Inc. also promote the use of technology in the organizational processes. Almost all of the organizational processes of Apple Inc. depend on technology. The company always makes sure that all organization process carried out effectively to improve the quality of their technological products (MEYER, 2018).

Dynamic Capabilities in Organization

        The Apple is one of the most innovative companies because of its development of innovative products for example iMac, iPhone and iPod. The making of video, music, film and records results in Apple increase its brand recognition. The Apple, Inc. major Dynamic Capabilities are its innovative design and, hardware and software technology. The iPad, iPhones, and iPod are the major products of Apple, Inc. with modern features and technological innovation. Apple, Inc. is very strong corporation as far as finances are concern. The Apple, Inc. is very much concern with its technological innovative and design. All of the gadgets that Apple, Inc. brought in market were very innovative and uses advanced technology. The products of Apple Inc. look smart, can store a large amount of data and have a fast processing speed. The core Dynamic Capabilities of Apple Inc. is robust (Heisler, 2015).

        It is very difficult to duplicate the Apple products because of their highly technological advancements. On the other side, Apple is dependable in its development of product portfolio. The technological aspects and innovation of the Apple Inc. are the key drivers of success for the company. Apple Inc. is very reactive to any changes by the competitors in the market. For example, when Dell launched its tablet and Apple introduced iPad 2 (Teece, 2011).  

        Apple Inc. always keeps an eye on the trends in the market and tries to be the best in the competition. The nature of technology in Apple Inc. keeps changing rapidly depending on the demands in the market. The Apple Inc. has been focusing on the competencies development, not just limited to technology but also marketing and competitive strategies.  So, it can be said that the Apple is the best example of dynamic capabilities that also helped the company to be innovative in the changing competitive environment (Imran, Rehman, U., & Bilal, 2016)

References of Technology Interacts with Organizational Processes

Heisler, Yoni. 2015. December 2. https://bgr.com/2015/12/02/apple-innovations-technologies/.

Imran, M. K., C. A. Rehman, Aslam U., and Bilal. 2016. "What’s organization knowledge management strategy for successful change implementation?" Journal of Organizational Change Management, 29: 1097-1117.

MEYER, PAULINE. 2018. Apple Inc.’s Organizational Structure & Its Characteristics (An Analysis). OCTOBER 5. http://panmore.com/apple-inc-organizational-structure-features-pros-cons.

Radhika, R., and F John. 2016. "E-recruitment - An organizational change." International Journal of Multidisciplinary Approach & Studies 3 (4): 78-86.

Teece, David J. 2011. Dynamic capabilities: A guide for managers. March. https://iveybusinessjournal.com/publication/dynamic-capabilities-a-guide-for-managers/.