Competitive Advantage of The Nature of Technology and Technological Change

All of the dynamic capabilities of the organization also help it to gain more competitive advantage in the market. The Brand strength Apple provides it with immense marketplace visibility and helps consumer loyalty building. The strong branding of Apple, and the products interrelationships, give confidence to the customers to buy products from Apple. The Apple Products for example iPad, iPhone, and Mac contribute to same software, and function in alike way, that is making the Apple a good choice of other alternatives in the market. The Apple has a deep-rooted status for innovation and highly advanced technology products. The Apple Inc. developed the GUI, for the first time in the mobile phones, initiates iPod music player and introduced completely new technological innovation for the Smartphones. The Apple is not following the crowd, they always go for the innovation and that’s why their customers are very loyal towards them (PANZARINO, 2012).

A main competitive advantage of Apple Inc. is its aptitude to build up more innovative technological products that have almost the same operating system, applications and software. This approach of Apple reduces the timescale, risk and expenditure of development of product. It also enables the Apple to set up new products and always be exceptional from competition in the market. The Apple innovation and technological strategies are manufacturing the products that are compatible with each other and also build up customer loyalty to build a fence for competition. The company’s biggest competitive advantage is its technological innovation that helps the company to be exceptional and satisfy the demands of customers (Linton, 2018).

References of Competitive Advantage of The Nature of Technology and Technological Change 

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