1. Based on the case study, assess the organization ‘mission statement and identify the nine components with in its mission statement.

Ans. Dunkin brands group is well known organization that provide better quality services and food products to all their customers. Its basic mission statement specified by its founder is; prepare and present the fresh, most tasty donuts and coffee courteously and quickly in modern and well organized stores. In other words, mission statement of Dunkin brand is; to become the major supplier of the huge variety of baked items and beverages excellent in taste in all around the world in relaxed, friendly and convenient environment that provide the products of high quality and best arrange according to money. It is our responsibility to provide best services and excellent experience in every visits of customer.

Components in the mission statement of Dunkin brand are; customer oriented, innovation, responsibility, baking products, quality assurance, quick service, friendly environment, excellent taste, reasonable prices, franchise in almost every part of the world, and focus on growth and profitability.

These components are the main idea of organization. They have to follow these components so that they provide best services and products to their customers. They want to capture all the markets of food especially coffee lovers who want some light and healthy food with coffee. The demand of their products is going to increase day by day due to their excellent performance and best services. They capture their market share in very tough environment and with this they maintain their best taste and quality to make their customers permanently visit their franchise to obtain the same taste and services.

2.      Based on the case study, identify the organization’s vision statement. Is the vision statement appropriate for the organization? if not revise the vision that it will reflect the organization. If the organization does not have a vision statement, create one of them.

Ans. Based on the case study, the vision statement of organization is; to serve respectfully and provide excellent services to their customers. in other words, their vision is to responsibly provide services to their business partners, employees, franchise, guests, communities and many others. Organization want to become most desirable place for all its customers for enjoying great taste coffee and yummiest donuts with many other baked items so everyone can enjoy with its friends and family in most reasonable range. Simply, organization provide this vision to all its employees that it’s our basic and major responsibility to provide excellent services to our every customer and provide them such a healthy and friendly environment so they can easily come with friends or families and enjoy the coffee with their required complement. Vision is very important for every organization because without this, organization has no direction or plans that help all its management and employees that how to do their work and in what direction to obtain maximum profitability and obtain greater market share in such a competitive market. So, vision motivate it’s all employees to work in right direction and obtain their goal as soon as possible.

3.      Based on the case study, identify the organization’s SWOT analysis. Identify at least five of each.

Ans. SWOt analysis is very much important in every organization as it clearly elaborate all the strengths, weaknesses, opportunities and threats while dealing in the market.  

Strength: the strengths of Dunkin brand are given below:

Brand following increasing its lovers of food

The franchise model is a hit because of right resources, passion for business excellent, available market and prior experience of running a food service,

Supply chain in excellent position and supply all the fresh baked products to its customers just in time,

Most experience employees,

Marketers are smart,

A unique and strong niche due to its concentration and high potential.

Weaknesses: the weaknesses of the organization are explaining the weak areas of the organization that are;

In developing economics delayed expansion which means the expansion of organization is very slow specially in developing economics,

 Relationship between franchises is not good as its excellent supply chain and management in operations are good but their relationship with each other is not as much supportive as high range of competition is going to appear in the markets,

New territories in localized competition which means that due to large number of competitors organization has slow down in developing its franchises at every country,

Indirect competition also face by organization like McDonalds, pizza hut and burger king which already provide a large range of fast food and capture a high number of customers.,

Direct competition happens with different brands or organizations who also offer the same products with same price range so customers can also purchase that products in the market.

Opportunities: few of the opportunities that organization going to avail and get benefit are;

Expand the menu by providing more types of donuts and other baked items according to taste and requirement of the customers,

Expand the market by consuming more products of brands and earning of people also increase so they can easily purchase the products as per their purchasing power,

Health segment is the main target of organization as they provide fresh and healthy food to all its customers and this is the main reason to enhance the business that people know their taste and food items are healthy and delicious that every range of customer can enjoy.

As a market leader organization maintain its position due to its excellent products and their high quality in comparison of other products.

Threats: some threats also face by the organization that are;

Cost and procurement of raw material is high because organization follow just in time approach and logistics costs are going to be high,

High competition is always present and appears as a threat for the organization,

Franchising is also major threat as other competitors expand their business at different places and your organization work with less number of franchises,

Shelf life is also major problem as bakery items have less life as compare to other products and affect the profitability of organization.

4.      Based on the case study, what is the organization’s competitive advantage?

Ans. The competitive advantages of organization are very much helpful for smooth running and increasing its profitability in the huge competition market. Dunkin maintain its taste and quality from many years. It considers a market leader in its major products like coffee and donuts. Dunkin brand has introduce two more major brands and under them 4 more brands are going to work in most effective manner. Organization adopt 100% franchise model when start any franchise in any country or city. They have to maintain all their facilities, methods, procedures and taste quality and receive a huge royalty in increasing their profits. So these are main competitive advantages that are very much helpful and supportive for the organization and maintain its image and face all the issues that happen due to high number of competitors in the market and everyone is busy in obtain its own share. In the market competitive advantages are best tools of organization that make them different and strong as compare to other competitors.