How would you go about justifying investment in market research to a nonprofit organization that is currently not target audience-centered?

            Understanding the results of the marketing activities is not as easy as it seems because when a profit generating organization spends lot of resources in marketing strategies it is difficult to find how much those strategies have contributed in the profit of the organization. However the marketing effort done by nonprofit organization can be easily seen because when the organization holds a fund raising event the funds of the organization increases significantly. The marketing activities help the organization to become a brand and create positive image in the mind of the people. Overall the marketing strategies play significant role in the success and sustainability of the organization.