Explain the competitive landscape of the American Cancer Society. How might an effective marketing strategy prove to be a competitive advantage for it?

            The American cancer society focus on the combination of fundraising skills and business insights. The organization do implement some unconventional strategies which become the reason for increases in funds. The nonprofit organizations are often discouraged regarding obtaining loan or other major risks however American cancer society has utilized the latest skills in order to enhance the sales operations and formation of such plans that are cost effective. The success of the American Cancer society strategy lies within the rational decision making. The strategy of the organization is designed by keeping the real world scenarios.