How can a nonprofit organization ensure its strategic planning is “proactive” rather than “reactive”? What are the defining characteristics of a “proactive” marketing strategy?

            It is important for any organization to perform the marketing activities proactively because if the marketing activities are not going to be done in a proactive way than organization might unable to grab the market share. Same is the case with the nonprofit organizations. If they want to become successful and want to grow in future than they have to implement the proactive marketing strategies which not only increase the value of the organization but also help the organization to become a major brand. Today there is huge competition among nonprofit organizations and in order to gain sufficient funds the organization have to be proactive.