Kendra Crowley was a marketing manager at Coca-Cola who decided to pursue an opportunity at a rapidly growing Boys & Girls Club organization in Atlanta. Explain some of the challenges Ms. Crowley may face as a marketing manager moving from a corporate environment to a nonprofit environment.

        Kendra Crowley will have to face several difficulties because she has managed the marketing department of a profitable organization which is present in many parts of the world however when she is going to work for a nonprofit organization the things might become difficult for her. If she wants to attract the donors and volunteers for the organization than she will have to change her marketing approach and will have to describe the values and tradition of the organization to bring awareness in the general public. Coca Cola is renowned brand and need no introduction however a nonprofit organization that is situated in Atlanta is not known my many people. Therefore it is evident that there is a need to values and services of the organization by using all the marketing platforms that are available.