The U.S. Department of Health & Human Services recently launched the “Small Step” Campaign to help prevent childhood obesity in America. Evaluate this campaign based on the six steps for campaign marketing planning provided in the chapter.

            The small step campaign that is launched by the department of health & Human Services have all those elements which a good marketing campaign have however there is still room for further improvement. The Department of health can increase their interaction with the people by taking their feedback and taking their suggestions. Moreover they can further increase awareness in the public through attractive and informative advertisements. The purpose of advertisement is not only to grab the attention of viewers but also to inform them about the issue and why resolving the issue is necessary.