With the
passage of time, Search Engine Optimization is becoming only tougher. So, is it
even worth doing SEO?
For sure!
After all, a lot of people click not only paid but organic listings.
In this
article, we will be discussing what you should really be doing with search
engine optimization.
Tip # 1 Blogging boosts traffic
You might
already know that content is cherished by Google. Content is going to drive the
traffic for you.
However, it
doesn’t mean that you should just start blogging without any direction. There
are countless blog posts available on the internet and they are not fresh
anymore. That is why you have to create something new that people will love to
read.
Rather than just writing a blog, it is better
if you write every once in a while but when you are featuring something new, it
will do the job for you. Your viewers will comment, engage, and even share when
they find your blog post interesting and informative.
After all,
the internet is full of blogs that don’t mean anything and people are craving
for new information.
Tip # 2 Create a brand
Your aim
must be to develop a brand that is not playing with visitors like other brands.
There are limitless brands out there doing nothing but just writing about
things which are not even realistic. Simply put, they are writing about things
which are not meaningful to the traffic.
You should
be different and create honest relationships with your visitors. It is not
difficult at all because you only have to ensure that you are keeping your
topics interesting and realistic. For example, you shouldn’t try to write about
a genie coming to help someone.
In order to
create strong bonds with your traffic, you can take both offline and online
approaches. It might be difficult to believe but what you are doing offline
also seems to affect your ranking and traffic.
Therefore,
it is quite important to ensure that you are taking an Omni-approach.
Tip # 3 Building links seeks
attention more than ever
The
landscape of link building and SEO is never static and now, the importance of
link building is more than ever. And the necessity to implement and understand
top-notch campaigns is crucial if you must thrive and compete online.
Just like we
told you above, there are countless blog posts and link building is at its peak
but you shouldn’t join them like that. Rather than simply building links, you
should get a feature of link interest in ahrefs. It will tell you what you need
to know about your own site and competitors simply.
Tip # 4 Speed is critical
You should
know that speed or otherwise, responsiveness of your site is very significant.
There are numerous users using Google on their mobile phones. With the high
speed of internet, you have to make sure that your site is not lagging. Your
pages must load faster whether a user is using desktop or a mobile phone to access
your site.
Would you
spend your time on a site that is taking a lot of time just to display results?
Definitely not, it will waste your precious time.
That is why
you should use Google Page Speed, it will tell you about your pages. This way,
you can fix anything that is keeping the traffic away.
Tip # 5 Think about voice search
You might
already know that voice search has become quite popular with internet users.
Rather than typing manually, they find it convenient to just ask a question.
This is a completely different way of being ranked and it needs you to do more
than just write content.
We are sure
that in the upcoming, the popularity of voice search will increase even more. Therefore,
it is better that you do something about it as well.
In order to
rank your website in the results of voice search, you should answer questions
shortly. Don’t make them long because it increases ranking and the speed of
your site also helps in it.
Tip # 6 Keep your content up to date
You should
know that Google doesn’t like old content even a little.
Since there
are many other blogs available on the internet, most of the topics have already
been covered. Furthermore, the information stays just like it is at the moment.
You should be introducing changes every now and then.
Try to write
new and update your visitors with fresh content. It will help your site stay at
the very top.