You think public relations should be restructured so that it is subordinate to marketing. How would you convince the CEO of the American Cancer Society that this is a good idea?

            It is important for any organization to perform the marketing activities proactively because if the marketing activities are not going to be done in a proactive way than organization might unable to grab the market share. Same is the case with the nonprofit organizations. A media plan enables promoters to display a fascinating message and venture the coveted business picture to the objective market. It is imperative to compute expenses and measure media adequacy to best contact a group of people.