SEO is actually a collection of rules for improving the ranking of websites on search engines. It is an excellent way of increasing the caliber of your site by making, easier to locate, faster, and user-friendly.

You can also perceive it as a framework because it is not just some rules but a complete process with different set of controls and stages.

It is not wrong to say that it is more than just a little important to optimize your site because the competition is quite fierce. And the majority of online users will only be clicking on the top five websites. In order to take the advantage and gain a lot of visitors, users must find you in these top positions.

Moreover, search engine optimization is not only better for rankings but for your website as well because it improves its usability and user experience. You should know that users seem to trust the choice of search engines and don’t stray away from the top ranked websites.

Therefore, it is crucial for you to secure the best possible position. So, let’s get to the advanced step-by-step SEO tutorial.

Step # 1 Enhance your website speed

You already know that the first impression of your site is very important.

The website visitors, readers, and customers make a quick judgment about your business. With fast loading of your site, you already have played good. It will make your new visitor happy to save time.

It is only understandable that users consider fast websites as reliable and professional. We are normally relating speed to confidence, trust, and efficiency. On the other hand, a slow site is perceived as untrustworthy, insecure, and unsafe.

When it comes to user experience, there are often no second chances. A high bar is actually set by the internet in terms of website speed and we not only demand but also expect fast loading sites. It is not unclear that we will expect immediate outcomes whether we are using a mobile phone, a tablet, desktop, or a mobile phone. Just think about your own expectations whenever you are using the internet.

So, how you can actually improve it?

First of all, you should get to PageSpeed Insights of Google. In the blank space, you should enter a page from your website and we recommend you shouldn’t be putting the home page. You should enter a page that contains blog posts and is getting a lot of traffic.

Hit analyze and you will be able to identify the part where you can improve. There is just one flaw with this tool, it doesn’t analyze the actual loading speed but just the code. In order to actually determine the speed of your website, you can check out GTmetrix.

It will help you derive precise results.

Step # 2 Setting up your Technical SEO

SEO is more or less like accounting because it is very complex and only someone with sufficient expertise can deal with it. Even though, search engines have gotten better at understanding information, indexing, and crawling, they are still far from being perfect.

And for some reason, if they are unable to figure out just what you site is all about, they won’t fuss over it but just move on. Focusing on your content is meaningless when your sites are not appearing or easy to be found. Good content must be supported by a likewise strong foundation of technical SEO.

Getting wrong SEO will not be better for your business so you must ensure that its technical aspects are efficient. If you wish to improve your technical SEO, you should focus on Indexation, Crawlability, and Performance.

You can simply do it by getting to your Search Console and looking at Site errors. If there is none then you should actually take a deep breath that your website is functioning properly. Next, you should move on to the section of Crawl Errors.

It is quite normal to see a few errors but not hundreds. If you do see hundreds of errors, you should recognize that is more important that even to correct them.

Tip # 3 Searching good keywords

You already have a topic in mind that you are going to write about and create a page but you don’t know the right keyword for it. It is quite a common issue and many seem to counter it when they are worried about search engine optimization.

Actually, searching for keywords is not as hard as some think. You can easily get the best option using Google search itself.

When you are typing in the search, don’t complete the keyword and let the search engine do its job. There will be suggestions below that users have clicked on the most. You can get an idea using this. It is not only the cheapest but easiest as well because all it takes is a little time.

Another way of finding keywords is to use the Search Console and find untapped keywords. First of all, you should access your account and get to search analytics before sorting every result according to the position. Once you reach the position 15, these are usually the keywords present on the third or second page. You can easily optimize these keywords and bring them to the very first page.

The last way is to rely on SEMrush. We suggest you should try using it because it is a lot different from others as it doesn’t only suggest but shows the best ranked keywords of your competitors. This helps a lot in finding the best keywords which are available rather than simply using ineffective keywords.

Tip # 4 Creating super effective content

Back in the day, you would actually be surprised to know that search engines would rank sites only for producing content. Whatever sites wrote was ranked on the first page and it produced sufficient results for them. But with the rising competition, it became important for search engines to make only the best results visible to the online users.

Simply put, Google doesn’t want to stain its reputation among those who rely on it whenever they are using the internet. That is why it makes sure that only some of the best sites are present at the top to entertain the users.

In order to create the content, there are some specific points that you should keep in mind. One of them is that you shouldn’t be writing about anything that is irrelevant to the topic. For instance, you shouldn’t be delivering uninformative content when you know that you can. It is not that difficult for Google to identify which site is writing for the sake of ranking and which one is writing for the visitors.

The second point is to write actionable and reliable content. You should stick to the idea and keep the information relevant with every statement meant to benefit every other visitor. There is a specific length that you have to follow to make your blog posts rank quickly and at the top.

It is almost 2,000 words minimum.

What matters is not the sheer number of blog posts that you are writing but the meaningful of what you are writing. With the correct density of keywords, you should create content that is fruitful for visitors.

Lastly, don’t forget to include info-graphics.

Tip # 5 On-Page SEO

The very first thing that you should be doing is all about publishing a page using a short URL. It has been shown by the results that pages with shorter URLs seem to get more clicks than ever. If you wish to test it yourself, check some of the top ranked sites, you will be able to analyze that they have shorter URLs compared to the ones which are ranked lower. It will tell you the effectiveness of having a shorter link for your page.

Moving on, you should keep it in mind to insert the keyword in the very first hundred words. Since Google will be ranking sites according to keywords, you ought to write it in your content as well because it will help you boost your rankings. If the keyword is not creating any flow in the first line, you should wait and try to adjust into the second or third line.

The very last step is to add outbound links as well. It plays an important role in ensuring that you are creating a thorough and informative blog that is directing visitors to other useful sites as well.

Tip # 6 Link building

Link building is probably the most important aspect and what we recommend is the broken link building method.

In the first step, you should find the page that you want to get links from and in the second step, search for links on the page. Lastly, let the owner know about it.

It is just as simple as that but you should keep it in mind that you should keep your content and site up-to-date. Search engine optimization is only effective when you are doing it correctly.