The Google Company History and growth

            By Larry Page and Sergey Brin in January 1996 google began as a research project, at Stanford University California when they were both Ph.D. students. While by counting how many times the search terms appeared on the page conventional search engine ranked results, among the websites, two theorized about the system that analyzed the relationship.  PageRank is a new technology; by the number of pages, a web site's relevance's is determined, as well as to the original site the importance of these site linked back. "BackRub" is the new search nicknamed originally by page and Brin, to check the significance of place the system checked backlinks. They modify the named as Google company, eventually. On September 15, 1997, for Google, the domain name was registered. On September 4, 1998, the company was incorporated.

        For its PageRank mechanism, in 2001, Google received a patent. To Stanford University was officially assigned the license and as the inventor lists Lawrence Page. In 2003, two other locations after outgrowing, from Silicon Graphics an office complex the company leased, in Mountain View at 1600 Amphitheatre Parkway, California. In 2005, for Google in third-quarter profit on a 700 percent increase the Washington Post reported, from newspapers, magazines, as well as television to the Internet largely thanks to large companies shifting their advertising strategies. Through Google's MapReduce, in January 2008, software component had an aggregated size of 20 petabytes per day all the data that passed. About top political search, a report was published CNN in 2009 noted that " a billion searches more than " on a daily basis are being typed into Google Company.

        For the first time visitor to the Google exceeded to one billion, in May 2011, from May 2010 8.4 percent increase. In annual revenue first time Google Company generated $50 in 2012, previous year it was $38. Then-CEO Larry Page commented, in January 2013 with a strong quarter "We ended 2012. Year-on-year revenues were up 36%, as well as 8% quarter-on-quarter”. And for the first-time last year in revenues, we hit $50 billion– in just a decade as well as a half, not a bad achievement.

        On September 27, 2013, its 15-year anniversary Google celebrated as well as on web browsers around the world in 2016 it celebrated its 18th birthday with an animated Doodle shown. Although for its official birthday it has used other dates. Best Global Brands report, in the world, were the second most valuable brand has Google (behind Apple Inc.) with a valuation of $133 billion in 2013, 2014, 2015, and 2016. As of October 2016, in more than 40 countries Google operates 70 offices. In the top 100 most visited websites also figure several other Google services, including YouTube as well as Blogger.

Google Company SWOT Analysis

        Firm internal competencies as well as the external factors that influence how these competencies are utilized through the help of Google's swot Analysis. In online advertising, the firm has a leading position. World's valuable brand Google's company has. Moreover, in this success path to continue, in its business environment, Google must address the threats, while at the same time exploiting opportunities. In discussing the risks to the business, this SWOT analysis describes the company requirements or needs to continue with its effort. After getting the complete knowledge about the opportunities as well as risks, in the SWOT Analysis strength and weakness identified, stronger competitiveness can be expected by Google. Threats Company must perform best (Thompson 2017).

Internal Strength & weakness of Google Company

To support its growth a Company's strength must be sufficient, Swot analysis model. Here we describe some of Google's strengths:

Image of a brand is powerful

Original proprietary products

Business of expanded

Organizational size of Company is large

Over time these strengths indicate that Google is growing as well as has improved. Its market is expanding, shows the company diversification of product. To fight off competition as well as new entrants these strengths are beneficial.

Google’s Company weaknesses

To its business, Google's company weaknesses present challenges, in spite of its market dominance. A firm's weaknesses could prevent its growth, in the model of Swot analysis. Here are the following shortcomings of Google;

On the internet dependences

Physical appearance minimal

For the improvement of internet coverage in developing countries, Google’s wait for the reliance on the internet means. To expand the various operation for example online advertising in different countries. Google is already doing an online business that is weak in competing against firms through the crucial physical presence similar to Apple.

Opportunities for Google (External strategic Factors)

On technological modification are mainly based on the firm's chances. For business growth opportunities are channels, in the swot analysis model. Here are the following google opportunities;

Mobile users more tap

Google fiber expand

Consumer electronics from penetrate markets.

By offering a mobile-friendly product, Google could exploit the current trend of increasing mobile device. For the business to generate more revenue, the company also expand the fiber coverage. In offering consumers electronics, the firm can boost its aggressiveness, for example, Google's Nexus devices (Sarsby 2016).

Threats Google is facing

Google's performance could reduce the risks. In the model of swot analysis, from business growth threats can prevent. Following risks that face in Google business discussed below;

Tough Competition

Some products limitation

The company faces fierce competition. Products Similar to Google's which give Competition are like Yahoo as well as Apple, along with start-ups as well as regional firms.

Findings of Google Company

        The company has adequate strengths shows by Google's Swot analysis. Its weaknesses to address, its physical appearance presence the company must enhance, for example, this is done by promoting as well as the opening of more physical stores. In the United Kingdom, the company has already started opening physical stores, in recent times yet has not continued to do so. The threats of competition as well as a limitation the firm must emphasize the effort against it that depends on the SWOT analysis. Identified in the SWOT analysis the Google's can expect excellent performance upon effectively addressing these factors of strategies.

Business Level Strategies Google Company

        There is a ten business strategies level of Google's company to remain in the market. The changing face of meeting on the web. Google focus on the user, Believe in constant improvement, Priority of speed, physical presence at the desk is not required, make legal money, on one topic has endless information, superior the need of information, by enjoying it take works seriously as well as Betterment of Hungry these are the business level strategies that explain below;

On the user Google focus

By providing clear and straightforward homepage Google's first policy is inspiring user’s experiences.

Believe in constant improvement:

Solved Google searched very well as well as is continuously working to make it better, in no small extent this enhances the Google Company.

Priority is speed of Google Company

        Seeking answer to the search questions Google's belief that it should be done faster. In the world, they are the only people in the world as soon as possible who want users to leave the page. To match modern needs, google chrome is the fastest browser as well as to make it even better continuous work is being done.

Democratic approach is used by Google Company

        Millions of individuals depend on Google who posts their links on websites to determine other sites as well as also provide good quality content. For its innovation, Google has open source software development. By Google's highly qualifies professional programmers these innovations are done.

Make the right money Google Company

    By posting your ads, the google will help you to earn money with the help of AdWords. To deliver ads relevant to their site content by taking advantage of the AdSense program.

Superior the need of information of Google Company

In different languages, Google is available as well as it is assessable in all countries.

Important for long-term success of Google Company

        A general Business level strategy of differentiation presently by use of Google. Many different sorts of a product as well as services Google has a broad and robust consumer base. Over its competitors, this strategy gives a competitive edge to a Google. For its search engine service, Google is mostly known. Page rank algorithm is continuously updated to achieve a reliable result. An employee of Google keeps their page rank secret which becomes difficult for the competitor to create the intangible products and however, competitive advantages of Google continue for a long time of period. Gmail, Google Earth, AdWords, Picasa, Google Chrome, as well as the G1 phone Google are segmented into these segments in the market.

        The most significant advantages of this strategy are that it develops customer loyalty. The most common search engine is the Google web search engine as well as this is used because of their simplicity and reliability. In the online advertising market, 69 percent holds by AdWords business of online (UK Essays 2016).

Corporate level strategies of Google Company

Here we discuss the four main types of corporative level strategies:

Strategy of Stability

Strategy of Growth

Policy of Retrenchment

Plan of Combination

Strategy of stability of Google Company

        Stability approach is used by the company and set it current development as steady. On its resources in this strategy company will focus on it as well as in the market also develop a competitive advantage?

Growth strategies of Google Company

For sustainable growth strategy company has selected.

Strategies of Retrenchment of Google Company

        Survival of the company is on the stake when the retrenchment strategies are coming. It has the following types like a strategy of turnover, a policy of disinvestment as well as a plan of liquidation.

Strategies of combinations of Google Company

        It is the mix of all steadiness, development, and conservation either at the same time or else successively. It is elusive any organization tailing one of the previously mentioned techniques, as a rule, organization pursues mixes procedures in this unique and consistently evolving condition. Through transformational changes, Google's Corporate Strategy is to quicken development as well as strengthen mark unwaveringness while making an open-source condition. Its corporate techniques expanded corporate generally esteem. It includes vital arranging at a corporate level and regularly called corporate strategic arranging (Goldfarb 2014).

Analysis of Google Company

        In the fast cycle market, by first movers benefits are mostly driven. In rapid cycle markets, the product firm lacks loyalty. For gaining market share will struggle the rapid cycle markets firms. In a fast-cycle market, proceedings over a patent as well as copyright infringements are additionally common and intense because the market is innovation-driven. In fast-cycle markets to earn quick profits companies are required because in producing innovative products the technology used by them is not proprietary, as well as prices of the components increase very fast as well as fall quickly the costs of the products and sometimes competitors counter attack rivals (Awais and at.al 2012).

        Google to survive need to rely on advancement and the improvement must spotlight of new upper hands, in fast cycle markets. Google innovation isn't anything but trying to emulate, and along these lines, it turns out to be excessive. At the point when Google innovation stays a mystery, it will take the firm an aggressive edge over its rivals and make rivalry dynamic. Hence, Google will grow a high piece of the overall industry, making progress toward client mark reliability, and furthermore, control their activities to give clients steady encounters. Upper hands are halfway manageable if the firm can consistently update the nature of its capacities making its upper hand dynamic. Quick cycle markets are unstable, and the pace of advancement is violent, and in this way when Google is put in a rapid cycle, it additionally needs to experience fast developments to acquire benefits and to take the upper hand.

        While for an extended period are shielded with imitators and make costly imitation, in slow markets firms. Even in the sluggish market, by its competitors on the launch of new product, Google could expect a counter attack. To gain market share it has to concentrate on protecting its unique competencies if Google is placed in the slow-cycle market. In learning competitive advantage, Google finds difficulty over its competitors, in a slow cycle. In a quiet period, Google would be benefited because by its competitors it will not be well understood as well as its simulated is costly (Girard 2009).

Recommendation on Google Company

        Through product diversification for Google, the strategic recommendation continues to maintain its competitive advantage. In the search engine diversifying its product portfolio industry in ensuring that Google reaches a broader audience would be instrumental.   For example, for various applications such as Google Maps, Google Earth, Google Maps, along with Google toolbar among others Google offers numerous search engine tools. Versatile Operating System Mobile industry is one of the critical objectives of Google methodology. Open stages (gadgets, administrations, systems as well as applications) are as of now in Google techniques. Google can likewise gain by its various activities by misusing its center abilities. Google has a heap of center skills, for example, great organization culture that draws in a pool of best ability required for advancement, advertising, and brand value. In its individual activities, these center capabilities will play a vital in guaranteeing that the organization's piece of the overall industry increments. It is recommended that to focus on the maintaining of the users' experience. It will be long-term (Fesenmaier, Wöber and Werthner 2006).