Report on Marketing mix of the Prairie Meadows

        The Prairie Meadows follow the 4Ps of the marketing mix in which include the product, price, place and promotion. For discussing the strategies of marketing mix first of all product will be discussed.

Product Strategy of Prairie Meadows

        Prairie Meadows is providing services of casino and hotel business there are services related to the guest rooms, recreational facilities, banqueting rooms, check-in checkout services, facilities of the health and wellness, food and beverage etc. therefore, these services of the Prairie Meadows can be accounted into the firm’s current product mix.  However, the team product strategy of the company focuses on its vision, goals as well as the initiatives; therefore, the team product of the company is its casino which includes poker tournaments, exciting promotions, team table games etc.

        Prairie Meadows has upward extension line because by applying the upward line extension the market share of the company will decrease. The company believes on differentiation for current positioning strategy it is against of its competitors it is not appropriate because the company should create curve of new value. It is recommended that the management must be recognizing the particular requirements as well as working with management either these services must be developed or it requires to improvement.

        The target customer desiring more about the services of the Prairie Meadows because they want more inspiring packaging for their product which they are offering in their casinos. The segment of the product strategy is very important for the marketing plan of the Prairie Meadows because it introduce the products.

Distribution Strategy of Prairie Meadows

        Distribution strategy of the Prairie Meadows leads toward the placing strategy in which includes indirect and methods of distribution. Sales by the team of the Prairie Meadows includes in the direct distribution or selling method whenever those sales in which staff of the firms are not included includes in in direct distribution method.  The appropriate market coverage strategy of the Prairie Meadows is exclusive and the many customers are influencing by the intermediaries of the Prairie Meadows.

Promotional Strategy of Prairie Meadows

        Prairie Meadows follow the four steps of the promotional strategy in which include advertising, public relations, personal selling and sales promotion. Prairie Meadows use the advertising method for scourging, informing and reminding the customers.  The company is mostly using the social platform as facebook, twiter and linkedin for advertising. The services can be introduced by the other means of advertising as television news paper and news article etc.

        The second one is sales promotion of Prairie Meadows it used the sales promotion for improving more and for enhancing the sales. Rebate system and product placement is use in the sales promotion of the Prairie Meadows. The company is engage in the sponsorship by lounging it Salsa night promotion. These all sales promotions are best suited for the increment in the sales of the Prairie Meadows. Public relations are used to achieving the strategies od advertising if the public relations would be good then the company can covey its message to the public in very good way.

        There are the few messages of Prairie Meadows whi9ch are using overall to directing the product as “Oktoberfest Earn & Win, Birthday Fun Day: Earn and Win” The forth one important part of the promotional strategy is the personal selling of the Prairie Meadows in which includes all the facilities which are sold by the employees of the company. The product is promoted by the seller according to the appearance, attitude and specific knowledge about the product.  It is recommended Prairie Meadows must be natural and assessing the body language for improving their personal selling.

Pricing Strategy of Prairie Meadows

        The objectives of the pricing strategy are to reflecting the Prairie Meadows’s marketing, product and strategic goals and the expectations of the consumer price. Prairie Meadows also use the defend levels of the production resource and available stick. The pricing strategy of the Prairie Meadows is mostly reliable for achieving the company goals. Sometimes the prices are set by deciding the given rules of government and sometimes the prices are set in the Prairie Meadows by comparing with prices of competitors.  Prices of Prairie Meadows are mostly equal to its competitor in the market. It is recommended that the Prairie Meadows must follow these strategy for the setting the prices for product price skimming, bundle pricing and the pricing for market penetration.