What is the product or service?

        The product which is selected for this assignment that is the Apple mobile phone which is knows as iphone X. It has lounged in the market recently on September, 2018. It includes the 11^th generation of the phone. It has color accurate screen with 5.8-inch OLED with the 7 Mp of the front camera and 12Mp of back camera.

Who is the manufacturer or company that makes the product or service?

        Now a days; the manufacturing of the iPhone is dealing by the Foxconn and Pegatron on the basis of the contract. It is also known in the market by its brand name Apple Inc.

Is it tied to an industry?

Yes the iphone X is tied with an industry of the mobile phones for generating the more profit.

What is the price range of the product or service?

    The price ranges for iphone X is varying according to demographic segmentation it means it price is vary in the different region. The price ranges of the iphone X is between the $999 to $1,149 according to its specification and models.

How does the company sell the product? (TV, Store, Internet, etc.)

        The iPhone X is selling by its own retailing stores by the names of the apple store because the Apple Inc. has its own stores in the different region on the globe of the world. It is also selling by the advertisement which is given on the television for introducing about the iPhone X and giving the awareness to the target audience about the iPhone X. Internet is also the biggest source of selling the iPhone X because many customer believe on the online shopping and they loving to buy something online. By using the internet they can purchase the iPhone X from the online stores of the apple.

Who is the products biggest competitor?

    The biggest competitor of the iPhone X is the Samsung glaxy S9. Many people want to use S9 because they comfort to using it but my favorite is iPhone X.

What category is it in CPG (Consumer Packaged Goods, Electronic, etc.)

    The iPhone X lays in the category electronic products. Because all the mobile phones and assessors are the parts the electronic goods and iPhone X has specification of the wireless charging.

Who uses the product (Men, Women, Both, Young Old etc.)

    iPhone X is used by the men and women both and iPhone X is the obsession of the youngsters. The target customers of the iPhone x are celebrity and business class.

What part of the Product Life Cycle is it in (Introduction, Growth, Mature, Decline)

The iPhone X is on the growth stage of the product life cycle. Which means iPhone X will be grown in future.

Do you see this product around in 10 years and why?

Demand of the iphone X will be reduce in upcoming ten years but the apple Inc. will lounge it new brands which would be better than it.