Report on The Walt Disney

            Walt Disney is the term through which The Walt Disney Company is commonly referred. If even a shorter term is needed then it would be Disney. In Burbank, it is headquartered at a multinational entertainment and mass media conglomerate at the Walt Disney Studios. On the global standard, it is actually the biggest independent conglomerate in terms of media and revenues. If it is about the origins, on the 16^th of October in 1923, the company was founded by Roy O. Disney and Walt brothers with the term of Disney Brothers Cartoon Studio.

        Some other terms under which it functioned include Walt Disney Productions and The Walt Disney Studio before the name was changed officially to The Walt Disney Company and the year was 1986. In the animation industry of America, the company developed itself as the best leader before growing more and producing theme parks, television, and live-action film production.  With the beginning of the 1980s, the company been acquiring and creating corporate divisions for the marketing of content which more mature than the typical family-oriented shows and brands. The Walt Disney Studios offer another benchmark for the company as it is quite known for it. After all, it is one of the best and largest studios in cinemas of America.

        In Kansas City in 1923, a short film with the title of Alice’s Wonderland was created by Walt Disney. In 1923 after bankruptcy, he went to join his brother in Hollywood, Roy O. Disney. Margaret J. Winkler, the film distributor of M.J. Winkler Productions wanted Disney for the distribution of a whole series with the title of Alice Comedies. Disney Brothers Cartoon Studio was formed the same year by the brothers and more animated films had been created. In the month of January of the year 1926, the studio’s name was changed upon the furnishing of the Disney Studio to the Walt Disney Studio. That is how the journey of Walt Disney started.

Analysis on The Walt Disney

Strengths on The Walt Disney

        One of the most obvious and big strength is the popularity of the company. In the past, the company has branded itself in a very efficient way. The company is known as one the best companies to offer entertainment while the public recognizes its parks as the best entertaining places. The assets of the Walt Disney become another strength which helps it throughout the journey. Many stores, amusement parks, and channels are owned by the company. From all these sources, the company gets revenues and sales. Goodwill of the company is another strength which helps them a lot in maintaining the sales and keeping the revenues from dropping low. Due to it, people like to buy their products compared to the products of the competitors.

The last two strengths include the creativity of the company and the power to develop more in a short amount of time. It makes their productions more eye-catching and gets the attention of the public quickly (The Walt Disney Company 2018).

Weakness on The Walt Disney

        A huge weakness that the company seems to have is the cost of the services and products of the company. Its products are a lot more expensive compared to the competitors. Even the parks don’t seem to handle affordable packages. They are quite costly and people looking for a cheaper package are unable to afford them. Another weakness of the company is the weak R&D or simply research and development department. After all, the movies seem to lose popularity over time. Due to the continuous reoccurring themes, the movies seem to gain less attention so it needs to be changed. A major weakness concerns the risk that comes with high investments.

Opportunities on The Walt Disney

        Looking back in the past of the company, many child actors have got their chances and become celebrities so Walt Disney seems to hold many opportunities to grow. Using the opportunity of diversification, the company can easily grow more. Cruise ships can be made more by it in different countries. Moreover, the company can take advantage of growing technology and use it for branding. Most of the time is spent by children on the internet. Thus, it can be used by the company. Another opportunity that the company seems to have is the expanding of its industries (The Walt Disney Company 2018).

By reaching different industries, Walt Disney can understand just what other industries have stored for it.

Threats on The Walt Disney

        With the passing time, threats seem to emerge more for the company. When it comes to only the Walt Disney, the company is quite vulnerable to the drawbacks and recessions. With an economic recession, it suffers as people seem to hold their money back instead of spending it. In the healthy acting living, the R&D is threatening. Since the company gets a lot of its money from the animation that it makes, it needs to focus on it. Competitors are also threatening considering the Universal Studios (Campbel, Edgar and Stonehouse 2011).

Competition on The Walt Disney

        In the field of animation, it has Comcast, Viacom Inc., and Time Warner as competitors while in the field of theme parks, Carnival Cruise Lines and Six Flags Entertainment are the competitors. Blue Sky Studios, Sony Pictures Animation, NBC, and DC Comics are all major competitors. So there is a huge competition among the competitors.

Recommendations on The Walt Disney

Financial Performance on The Walt Disney

        Through analyzing the financial statements of the organizations it has been identified that the organization is generating a significant amount of profit over the years. The profitability of the organization is growing steadily over the years which shows that in the future the company will experience growth. The reason behind the increase in profitability is its innovation and continuous improvement in its operations. It is recommended that the organization should keep on focusing on innovation so that it can differentiate itself from the competitors that exist in the market (Pandey 2015).

Market Condition on The Walt Disney

        Disney is the world’s largest entertainment & media conglomerate with respect to revenue, therefore, Disney has the significant market share which allow the organization to give tough time to its competitors. However, it is recommended that the organization should keep on diversifying and focusing on the customer's preferences to retain its position in the market.

Stocks Performance on The Walt Disney

        The performance of the stocks is evaluated by analyzing the historical prices of the company's stock. The organization's stock prices are showing an increasing trend which means that in the upcoming period the prices of the stocks will increase. Therefore it is recommended to purchase the stocks of the Walt Disney Corporation. Below is the line graph that shows stock prices (Yahoo Finance 2018).

Graph of Stock Prices on The Walt Disney

References on The Walt Disney

Campbel, David, David Edgar, and George Stonehouse. 2011. Business Strategy: An Introduction. Macmillan International Higher Education.

Pandey, I.M. 2015. Financial Management. Vikas Publishing House.

The Walt Disney Company. 2018. ABOUT THE WALT DISNEY COMPANY. https://www.thewaltdisneycompany.com/about/#our-businesses.

Yahoo Finance. 2018. The Walt Disney Company (DIS). https://finance.yahoo.com/quote/DIS/history?p=DIS.