The process of converting the
waste material into the new material along with the object is also known the Recycling.
Recycling is the solutions of the convention, waste disposal which could be consumptions
for the new materials, thus reduction of the energy utilization, air pollution’s
plus the water pollutions. The purpose of the recycling is sustainable environments,
through substituting the inputs of the raw material along with reducing the
waste of the outputs for the economic systems. As by the investigation, there
are so many recyclable materials like the paper, metal, plastic, tries, glass, and
textiles, along with the electronic.
By hypothesizing the fulfillment of
recycling as a system of marketing problems, it is carried out to integrate
recycling research. Inside social marketing systems, the behavior of recycling
is considered the product, and the marketing problem is to sell the recycling
to the consumer or the public. Then, research on recycling is considered
consumer research (research on the features of a recycler), price research
(research on costs to a consumer, including implicit or less tangible costs), as
well as research on distribution (research on modes of recycling).Participation
on the behalf of a recycler), along with
promotional research (research on intervention strategies such as sweepstakes
and contests, personal sales techniques such as block leader programs and
persuasive communications). By using these systems, offered the integration of
a large amount of research on recycling, as well as also suggest in what way
this research can be used to design viable strategies on the behalf of a
development of community recycling programs. The opinions on whether recycling is a best or
the only method to the problem of solid waste, or if it is profitable, it appears
clear that recycling is one of a directions in which we go. Non-accountable
communities presently have established programs about the recycling, as well as
some states have approved several versions of a mandatory recycling law. (M. Lowrey and et.al 1994)
A recycling of solid waste is being known
as a sustainable solution to clean up a messy environment. Scientists consider
that recycling is a supernumerary on the behalf diminishing a supply of natural
resources. Skill has responded to a recent interest in recycling by numerous
new as well as classy techniques capable of converting solid waste into basic
raw materials. If recycling is a viable solution to a problem of garbage, there
must be some means to channel the waste materials to the company for future
reuse. Though, marketers have conventionally inspected a distribution channel
that begins by a producer; that is to say; a distribution channel is a vehicle
that facilitates .The flow of goods from a producer to a consumer. Recycling,
on an other hand, is uncommon from the marketing point of view, because the
final consumer who recycles their waste materials must undergo a change of
role. A domestic consumer who returns their old newspapers as well as used
bottles is the de facto producer of waste materials that will eventually be
reused. A recycling soda bottles for a deposit are a familiar example of one of
the main attempts to recycle waste products and reuse them in their existing
forms. This backward channel is literally the reverse of a normal channel in place
of soft drinks.
The biggest problem of recycling is “solid
domestic waste” is a consumer's motivation. The experience of the beer and soft
drink industries indicates that consumers have become accustomed to the luxury
of convenience packaging and a disposable economy. A crux of any recycling plan
should be to motivate a consumer to sort as well as return their waste
products. It is likely that existing financial incentives, such as a bottle
deposit, do not obtain your cooperation. An appeal to a sense of civic duty or
social responsibility has so far proved to have a momentary value, with little
lasting effect. (ZIKMUND and et.al 1971
References on Recycling
M. Lowrey, Tina , and et.al. 1994. "Recycling as
a marketing problem: A framework for strategy development." Psychology
and Marketing 11 (4): 393–416.
ZIKMUND,
WILLIAM.G, and et.al. 1971. " Recycling Solid Wastes: A
Channels-of-Distribution Problem." Journal of Marketing, 35: 34-39.