How many attractions are in the area? (Teams in the area) How will we get our fans pick us over the competition?

            Attractions for the sports event can be available teams, cheap cost stadiums, interest of the people towards the game and cheap cost sports equipment. However in answer to above mentioned question the emphasis is on the team related attractions. The teams available for the game competition are the prime source of attraction for the sports event and sponsors of the game. In our target area of Mexico there are two major types of teams available that are Tigers and Monterrey. While there are also other teams as America clubs, Cruz Azul, Pumas, and Mexico Hail City.

        Fans will prefer that meet their expectations and requirements in the real meaning. To get their attraction and to help them identify our services and advantages of our services we have to develop interaction with our fans. For this purpose we have to pay attention to the marketing strategies we will offer benefits and promote the business through the social media marketing.

        We will offer our customers and NBA Fans coming from other cities and countries, our transportation services included in the whole package. We can develop competitive advantage in the market by taking help from the volunteers and getting financial aid from the shareholders that will engage their attention in our services. Through getting help from the volunteers (for instance by encouraging them to write their views, experiences, and excitement towards our services on our fan pages and social media platforms) we can cut our cost of marketing expense and also get better results. Providing better facilities in the stadium as food, seats and location we can also get better position in the mind of fans.

        Through providing highly secured services and encouraging competition- related events we can create a better image in the market. To make the plan with maximum efficiency we have to make complete plans by estimating the future possible revenue expenses for our services. Thus budget will help us in managing the expense and providing the best required services.

In creating 5 year projections it is assumed that the revenue will increase with the rate of 5%. Moreover after 2 year the expenses will increase with rate of 4%.

        According to the values of the dollar and peso, 1 dollar is equals to 6.72 peso. The 5 year projection is based on the calculation of the total possible and estimated revenue and expense. In the calculation annual growth of the revenue is assumed as 5%. Building (stadium) was purchased in the 1^st year but the cost of building is depreciated in 5 year through straight line depreciation method. However estimated expense for the 5 year are considered same for all 5 year without the effect of time value of money.

References of fans pick us over the competition

Kotler, Philip. 2008. Principles of Marketing. Pearson Education India. Accessed 11 06, 2018.

Saxena, Rajan. 2009. MARKETING MANAGEMENT 4E. Tata McGraw-Hill Education. Accessed 11 06, 2018.