Do you think that the market that Andrew is trying to enter is attractive? How does ‘My Brest Friend’ compare to existing products? What are the pros and cons of the name of the product (i.e., ‘My Brest (not ‘best’) Friend’)?

        The product is generating sales and unique feature of the product makes it a goof opportunity for the Andrew however in the long run the demand of the product might not increase up to lot of extent because baby accessories are considered as one time purchase. In addition this product can term as a luxury rather than basic necessity. This product can be replaced by a simple pillow therefore it can be said that the market in which Andrew is entering is not much attractive due to the discussed reasons. The unique name of the product is a wise idea because it is explaining the product.