Introduction of The Impact of the negative reputation of the brand on the consumer in different markets “internationally” under the umbrella of the technology 

The emerging literature is explaining about the negative reputation of the brand on the consumer of the several market and the negative reputation of the brand have impact on the consumers of the international markets and the consumer loyalty. By living in the flat world which is created by the applications of the social media. It have initiated huge control on the marketing field. For establishing the firm’s visibility the brands plays critical role and the reputation of the brand also can established the position of the brand in international markets. According to the growth of the competition and globalization of the markets on the wide scales the companies are increasingly acquiring the firms in several countries. These companies are also keening to entering in the alliances across the national boundaries (Laroche, 2011).

This reputation might be negative or positive.  In this research the researcher will study the impact of these reputations on brand image internationally and how to limit or stop the expansion of negative reputations. Then, change it to positive reputation and finally sustain it. The research question for research study can be created under the umbrella of the technology.

The Significance of the Research

This research will be the significant addition to the literature and will provide the sufficient knowledge about impacts of the Draw Back on consumers in the international markets. Moreover, this research will contribute to understanding the barriers faced by consumers of the international markets and how motivating factors can outweigh those barriers. The research will be contributions to the overall knowledge for enhancing the various strategies in the international market. The research will be proved as the best solution for the practitioners and policy makers for solving the problems related to the negative reputation of the brand on the consumer of the international markets.

Research Problem

The research study will be unique than the other studies because it will evaluate the impacts of the negative reputation of the brand on the loyalty of the consumers of the international markets under the umbrella of the technology. The various technologies which is refer as the social media as Facebook, twitter and instagram is playing the mediation role among the both variables.  

Aims and Objectives

The major objective of the research study is to improve the process of fighting back the negative reputation of a brand as well as to making this propaganda works as an advantage.

·         To identify the impacts of the negative reputation on the customer loyalty

·         To measuring the impact of the negative reputation on the brand image in the international markets.

·         To evaluate the strategies for sustaining the positive reputation of the brand image.

·         To measuring the effects of the negative reputation on the male and female.

·         Improving strategies to lemmatized the negative reputation

Research Questions

How the brand image can be create for the international consumers?

What is the impact of the negative reputation on the brand loyalty of the international consumers?

How to sustain the positive reputation of the brand image?

How the negative reputation of the brand influence on the male and female mind?

What is the impact of the native reputation of the brand on the customer loyalty in the international markets?

How the negative reputation of the brand effect on the potential customers in international markets?

Literature Review of The Impact of the negative reputation of the brand on the consumer in different markets “internationally” under the umbrella of the technology

A brand is defined as an additional product by Laroche that facilitates its identification. A brand can be said as an expression of polyvisual of a values’ set; impressions are developed by these values based on concerned services or product, that benefits to distinguish between services and product as required and encourage the decision of purchase. The position of brands signal product improves perceptions of a consumer on the base of levels of brand attribute and in claiming the brand increases the confidence level (Laroche, 2011)

For an organization it is compulsory to save their negative publicity and customers loyal has the potency to jeopardize loyalty of consumer. Although, the loyalty of consumer doesn’t know how negative publicity is being influenced. There is some analysis which examines the attitude of consumer that is being affected by the negative publicity, although, it has not being done till now that how the attitude of a consumer is being affected by publicity that is negative in nature. For an organization, it is compulsory to maintain the loyalty of the customer and to attract the loyal type of customers (Ingenbleek, 2013).

The loyalty of the consumer is a major element for attracting the maintainable reasonable benefit. This analysis brings up a reasonable share to the current literature, still, now there is no any proper literature on the consumers that are being affected by the negative publicity. The major part, the link among effected loyalty of consumer and negative publicity, still has not been developed. As focused earlier, this is the study of literature, that’s why to develop the model, no basic data is gathered. With the basic data, to investigate the other model, the opportunity is being left for other stud ies (Ingenbleek, 2013).

As many outlets gained by the consumers for their online expressing views, brands are being ignored with leading to writers which are professional that spread the word based on products. Meanwhile from a professional writer getting a review in a positive way can have effects on sales, review of negative consumers are turning into problematic. On the basis of the reputation of a brand, 84 percent of consumer surveyed are the more similar search for the review of online products compare to how they were last year. Those who have experience in negative scales are 5 times probable to inform their friends. A lot can be done by the brands to arrange resources and monitor this change. Because of continues development of online consumer sharing and social media, marketers are directly shifting to the consumer instead of getting the reporter's attention (Keane, 2009).

Recognition of brands is the number to whom a brand is predictable for communications or attributes of approved brand between consumers. Recognition of brands will benefit lean of the consumer in the direction to our product when given the chance among product and one unheard. As stated to Sharma, Shimp and Samiee(2005) brand recognition’s lower level minimize irrelevancy brand recognition’s high level and consumer choice procedure shows brands origin’s saliency. Recognition of a brand is one of the major sources to differentiate our competitor and our product. Person, Leiter, and Freeling (1997) discuss "This recognition (product name or brand)  is prominent on the door of the company, product name, or term describing the service (Muhammad Hamid, 2012).”

Conceptual Framework

Hypothesis

H₁: Negative reputation has positive impact on the loyalty of the international consumer

H₀: Negative reputation has positive impact on the loyalty of the international consumer

H₂: Negative reputation of the brand can be sustained by using the various technologies

H₀: Negative reputation of the brand cannot be sustained by using the various technologies

H₃: Technology is providing the key role for maintai8ng the loyalty of the consumer in international market

H₀: Technology is not providing the key role for maintai8ng the loyalty of the consumer in international market

Methodology of The Impact of the negative reputation of the brand on the consumer in different markets “internationally” under the umbrella of the technology 

Both types of the data (primary and secondary) will used in the research study. Both types of the data will proved as the nest option for attaining the final results of the research study. The secondary data will be explored by the existing literature and knowledge meanwhile for conducting the primary data there are majorly two research methods as quantitative and qualitative. The quantitative technique will be used in the research study for measuring the research problem by generating the numerical data and then transforms the data in to useable and measureable statics.

The statistical and numerical data can be emphasized under this techniques. The qualitative data gives an understanding for the basics of the opinions and the various reasons for providing the helps to the new and innovative ideas and this techniques is consider as the best suited for quantifying the opinions, behaviors, and attitudes.  The simple random sampling technique will be used in the study and the data will collected from the 200 respondent of the 5 leading international brands by providing them well designs questionnaires. The questionnaires will developed in the easiest language for accommodating the consumers of the brands.

Analyzing the Data

After collecting the data from the respondents the data will be analyzed by using the SPSS (Statically packages for social sciences).  The chances of the data manipulation can be minimized by using this software and this useful for generating the graphs, charts and statics for exploring and describing the present data within the quantitative data. 

References of The Impact of the negative reputation of the brand on the consumer in different markets “internationally” under the umbrella of the technology 

Ingenbleek, D. P. (2013). The Effect of Negative Publicity on Consumer LoyaltyA Theoretical Model. Department of Marketing and Consumer Behaviour.

Keane, M. (2009). The impact of negative consumer reviews is growing. econsultancy.

Laroche, M. (2011). Co-Branding Internationally:Everyone Wins? Journal of Applied Business Research, 20, ( 3).

Muhammad Hamid, S. R. (2012). Factors Affecting the Brand Recognition; An Exploratory Study. Global Journal of Management and Business Research.