Introduction of Impact of social media advertising on customer satisfaction

            According to the literature, the research topic is social media impact on the customer satisfaction. The trend of the social media advertising becomes significant and common now days. Advertising by social media is playing as the role of the shifting powers of the marketers to its end consumers for enhancing the satisfaction level of the customers. Advertising by the social media have become the most important for the customers because the busy routine of the individual doesn’t allowed to the customer to viewing the advertisement by the paper or any T.V channel. No aw day people do dislike the advertisement by the print media because this the age of technologies world. The marketers also try to be live in contact with the consumers for knowing about their buying behavior by using the marketing channel of the social media. They are free to paying in both methods as social media advertising as well as the words the mouth (Malthouse 2013).

The Significance of the Research of Impact of social media advertising on customer satisfaction

This research is significant for the participants of the social media advertising to supporting the learner.

This is significant for introducing the continuous improvements for the customer satisfaction.

This study is significant for the policy makers of the social media advertising.

The policy makers and experts adapts these improvements to achieve substantial improvements for satisfying the customers towards the social media advertising

Research Questions of Impact of social media advertising on customer satisfaction

How the social media advertising influenced on the customer satisfaction?

How the social media advertising does relate to the customer satisfaction?

What is the impact of social media advertising on the customer satisfaction?

Aims and Objectives of Impact of social media advertising on customer satisfaction

The objectives of the research study are tries to high lightening the impact of social media advertising on the customer satisfaction.

The main objective of this research study is to examine the perceptions of influences of the social media advertising on the customer satisfaction.

Evaluate the relationship of the customer satisfaction and social media advertising.

Analyze the impacts of the social media advertising on the student satisfaction.

References of Impact of social media advertising on customer satisfaction

Kotler, Philip. 2008. Principles of Marketing. Pearson Education India. Accessed 11 06, 2018.

Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. 2013. ". Managing customer relationships in the social media era: Introducing the social CRM house." Journal of Interactive Marketing 27 (4): 270-280.

Saxena, Rajan. 2009. MARKETING MANAGEMENT 4E. Tata McGraw-Hill Education. Accessed 11 06, 2018.