Real estate business is now turning into a highly competitive business in the market as now people are concerned with making assets and saving their future through investing in the property. In the Middle East, now people are also finding opportunities to invest in the properties that has chances to be doubled in value in coming years. Aldar Properties are working in Abu Dhabi and other areas of the Middle East on various property development projects. In this report analysis are presented about the current efforts of the organization towards the improving their customer services and developing relationship with the customers with the vision to be sustainable in the highly competitive market through building customers equity.

            However, other than this report also cover information about the current stakeholders of the company and the issues faced by the stakeholders related to operations and financial profitability. Issued faced by the stakeholders can be eradicated and improvement in the overall operations of the company can be made through making some changes in the organization that are discussed as recommendation for the company after the complete analysis of the whole situation of the company.   

Aldar Properties

             The Aldar properties is working in real estate business since 2004 in Abu Dhabi. Aldar properties are enhancing and geographically expanding their business in the various area of the Middle East to promote the profitability of the business. Aldar properties is seeking opportunities in the market to provide best, highly desirable, and comfortable residential places to their local as well as foreigner customers. Aldar properties also offer their services for the tourists and expatriates in the country to have better lifestyle in best communities. Aldar properties business mainly supported by the investments of the shareholders.

           In 2005, owners of the company got registration for open trade of shares on Abu Dhabi Stock. Famous projects of real estate development by the Aldar properties are known as Ferrari World and Yas Island real estate project. After continuously working on various estate developing projects corporate level management of the company decided to merge the business with Sorouh real estate developer PJSC. Merger decision not only diversified the assets and business of the organization in the target market but also influence the overall strategy of the organization. Therefore now the strategy of the Aldar properties is a mutually agreed upon strategy by the parent and subsidiary companies.   

             Aldar Properties is not only limited to their residential properties but they are also covering the development projects related to national housing and retail properties. Major projects developed by the Aldar properties related to the residential areas are Abu Dhabi Aviation Complex, Al Bateen Park, Al Hadeel at Al Bandar, Al Raha Gardens, Al Oyoun Villages, and Al Murjan Tower. However Aldar Properties is also supporting other commercial development projects as Burj Mohammed bin Rashid, Cleveland Clinic Abu Dhabi Hospital, Golf Gardens, and Masdar Institute of science and technology.