Literature Review of Impact of social media advertising on customer satisfaction

        The purpose of the given literature review is to deliver a source that will research is directed from their and it will afford visualization into applicable preceding exploration concern with the social media advertising and customer satisfaction. Major, the chapter will deliver the definition of the customer satisfaction as well as terms of the social media advertising. Second, it will describe the idea of the generating the more information about advertising for satisfying the customers. Third, it will provide familiarity and importance of the variables according to the different theories and research. The variables or driver of this research study is customer satisfaction and social media advertising (Goh 2013).

        For growing the social media marketing according to many organizations, particularly for the fashion and beauty products providers sectors, it can create good image for the customer perception as well as it can enhance the customer satisfaction level by providing the accurate and reliable services (Schivinski 2016).

        There are some trends available for the social media advertising just like as facebook twitter and instagram. Mosltly the buyers and consumers are focuses on this sort of the social media advertising. It have evaluated by conducting the several studies facebook, twitter and instagram are playing the good role of the social media channels for connecting the customers with various brands and companies at time of the process of the buying the product.

        It is observed by different authors customers want to interact with different brand and companies by the channels of the social media. Many customers are availing the benefits by using the social media channels and they want to like these methods of advertising. They like different offers which are introducing by the companies’ just like as discounts rate, promotions and coupons etc (He 2013).

Methodology of Impact of social media advertising on customer satisfaction

        This chapter of the research study discusses the method of data collection. The exploratory research study is based on the primary data. This is quantitative research study which conducted under positivism paradigm. The questionnaire is used in the study as instrument of the study. The population is the students of the business in the five leading universities and the size of the sample is 150 students of the universities (Burns 2014).

Analyzing the Data of Impact of social media advertising on customer satisfaction

        To analyze SPSS software will be used and interpret of the data after collecting the data from the respondents by using the questionnaire.  The software is used to minimizing the chances of data manipulation. SPSS is particularly useful software to generate charts and graphs as well statistics to explore, presenting the data.

References of Impact of social media advertising on customer satisfaction

Burns, A. C., Bush, R. F., & Sinha, N. 2014. Marketing research (Vol. 7). Harlow: Pearson.

Goh, K. Y., Heng, C. S., & Lin, Z. 2013. "Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content." Information Systems Research 24 (1): 88-107.

He, W., Zha, S., & Li, L. 2013. "Social media competitive analysis and text mining: A case study in the pizza industry." International Journal of Information Management 33 (3): 464-472.

Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. 2013. ". Managing customer relationships in the social media era: Introducing the social CRM house." Journal of Interactive Marketing 27 (4): 270-280.

Schivinski, B., & Dabrowski, D. 2016. ". The effect of social media communication on consumer perceptions of brands." Journal of Marketing Communications 22 (2): 189-214.