Recommendations of the Aldar Properties

In accordance to the above mentioned issues and area of the improvement the organization need to take a few steps that will support the organization to get rid of its troubles. Based on these issues and areas of improvement recommendations are mentioned below:

        Company should communicate with the shareholders and they should project their strategies in their portfolios to resolve the matter of conflicts raised by the difference in the opinion and missions of company and shareholders.

            They need to pay more attention to the social media and personal selling efforts. A full time responsive website or social medial platform to answer the issues and queries of the customer can help in improving the customer relationship with company.

Company should overcome on the issues of waste management through implementing lean management approach and setting strict budget.

            Company should also need to make changes in their demographic segmentation and there should be some projects started for the people who are not economically strong enough. Such efforts will work as positioning to improve image of the company for its stakeholders.   

Company should solve the issues of inconsistent data collection through using ERP integration and marketing automation.