Conclusion of the Aldar Properties

The Aldar properties are working in the Middle East countries as the leading real estate developers. Right from the start company was paying attention to build customer equity as asset of the company through improving their satisfaction level. Customer services and customer relationship management strategies set at the corporate level of the organization are the encouraging factors for the company towards success. However still waste management, lack of congruence with stakeholder, inconsistency with data collection and lack of long term customer relationships with company are some issues and areas of improvement that should be resolved through focusing more on marketing and communicating with customers and stakeholders of the company.