Customer relationship management also known as CRM. Customer relationship management help the users to focus on their organization’s including customers, user service, colleagues, or else suppliers relationship with individual people. As for the Emaar malls group customer on the long term strategies to establish long-term relationship that satisfy them in the Emaar malls group. The customer relationship management software are used to record the all basic information of the customer for example email, contact no, website profile of social media and many more. In other information it can also automatically pull, for instance, about the Emaar malls group recent news, as well as it could store details for example on communication clients personal preferences. In the right selection of the targeted customers by the organization success of the business is hidden as through this, their needs can better understand as well as can develop the building that meet their standards (Buttle & Maklan, 2015).

        For the customer relationship management corporate management level as well as directors of the Emaar malls group are responsible to make policies along with strategies. The importance of the customer relationship management has traditionally used as a sales along with marketing tool, in other areas of Emaar malls group some of the biggest gain can come for example customer services, HR, supply chain as well as management partner. In one channel a customer raise an issue like twitter or Facebook after that it switch to email, or phone to resolve it in a private.

        This is mostly used to enhance the retention of the customer relationship management set by the Emaar malls group. In their business the Emaar malls group are trying to make changes by changing their strategies. Customer relationship is improved by the organization management where working by the oracle market cloud. The objective of Emaar malls Group Company is to improve the combination along with the interaction by the customer and collect the different data regarding the target audience on the behalf of the analysis of the Emaar malls Group company. The other thing Emaar malls group is used journey of customer by mapping technique in order to obtained information about the data strategy of the customer (Raab, Ajami, & Goddard, 2016)

References of Customer relationship management of Emaar malls group

Alabbar, M. (2015). The future of living.

Buttle, F., & Maklan, S. (2015). Customer Relationship Management: Concepts and Technologies. Routledge.

Cook, S. (2008). Customer Care Excellence: How to Create an Effective Customer Focus. Kogan Page Publishers.

EMAAR MALLS GROUP PJSC. (2014). SALE OF SHARES OFFER IN A PUBLIC SUBSCRIPTION IN THE UAE ONLY.

Knapp, D. (2014). A Guide to Customer Service Skills for the Service Desk Professional. Cengage Learning.

Raab, G., Ajami, R. A., & Goddard, G. J. (2016). Customer Relationship Management: A Global Perspective. CRC Press.