Describe the concept of branding of a city as discussed in the case study. If you were asked to brand one of the cities of Saudi Arabia, which city would you choose and why?

        Branding is the practicing of marketing that provides services for the elements and sells products. By the theoretical extended view branding includes bylaws and the urban designs. Saudi Arabia is developing country that transformed rapidly, I would prefer Riyadh or the city branding. Riyadh is the capital and modern state that can help me in developing more brand awareness in the confident capital city. 

2- According to Carmenza Gonzalez, “Orlando should be known as a business destination”. Do you agree? Why or why not? What idea has been discussed in the case to make people see the business side of Orlando using the tourism side?

        Carmenza Gonzalez discussed about the business processes and according to the Carmenza, Orlando must have significant knowledge about the business destination and I personally agree with the concept. Business is a purely wide range field that requires maximum knowledge for the investors and new strategies. In the present case the objective is to develop more business sense regarding the tourism side.