The Coca Cola Company is
currently facing a lot of sustainability issues, and their current practices
are not friendly towards the environment. Some of the sustainable practices
that I would suggest the company are as follow:
The Coca Cola Company should
reduce their use of plastic such as plastic bottles and straws because it
increases the plastic pollution in the land and oceans.
The Coca Cola Company can use
other alternatives of plastic like biodegradable material to make their bottles
and stews because these materials are disposable under natural conditions.
The Coca Cola Company should
recycle their plastic bottles to minimize the plastic trash they are producing.
The company can build recycling plants to recycling the trash they are
producing every day.
Competitive Advantage of
Coca Cola Company
By using these sustainable
practices mentioned above, Coca Cola Company can build its status in the market
as a sustainable organization. The Coca Cola Company would also have the
competitor’s advantage over other beverage companies that are using
unsustainable practices in their business. By implementing these sustainability
practices, the Coca Cola Company can build good repute in the community as an
environmentally friendly company, and in the long run, it would prove
profitable for this organization.