Introduction of McDonald food and drinks field

        McDonald is the well-known organization related to its food and drinks field. Its branches are held in all over the world and people are like the fast food items. They offer healthy and tasty meal in most reasonable prices. Many concerns are related with the organization. Some of them are price sensitivity, bad food image, slow inaccurate service, increase competition and lack of flexibility. So, McDonald has to face these issues and proper management strategies are going to implement to resolve these issues. (emirates247.com 2019)

        Further this, McDonald has many operational activities to run all its transaction of business very fastly and smoothly. That are maintenance, scheduling, supply chain management, inventory management, location strategy, layout design and strategy, job design and human resource, design of goods and services, quality management and process and capacity design. These operations are very important part of management of the organization and their all working depend on these operations. (GREGORY 2017)

    McDonald can determine its relationship with stake holders by analysis their work and provide better opportunities to make happy links with its stakeholders.

Main body:

Section 1 McDonald food and drinks field

        McDonald is the largest fast food restaurant chain that serve more than 47 million customers per day. Many types of business venture operated by the restaurant like corporation, affiliate and franchise. McDonald has transformed itself with the continuous improvement and usage of technology.

Innovation concept of McDonald food and drinks field

        McDonald has introduced many different types of innovation concepts that enhance the attraction of customers towards the restaurant. Innovations are MC café, events, being green, kids’ gadget and food safety and quality standards,

Technology concepts of McDonald food and drinks field

        McDonald has introduced many new technology concepts to enhance its production and they provide excellent services to all its customers. These concepts are: online networking, free Wi-Fi connection at all the McDonald branches, drive thru from where customer can order meal on the go, EZlink payment over credit card and counter payment for online and phone shopping and online/phone order and delivery 24/7. (ukeaasys.com 2016)

References of McDonald food and drinks field

emirates247.com. 2019. 5 major problems that McDonald's is facing. april 1.

GREGORY, LAWRENCE. 2017. McDonald’s Operations Management, 10 Decisions, Productivity. feb 05.

ukeaasys.com. 2016. Innovation and Technology Strategies of Mcdonalds. 12 5.