Hospitality and service of the McDonald food and drinks field

            Now we have to consider all those elements that how the digital techniques can change the services and hospitality of the organization. McDonald has the first company who implement kiosks with high scale in every French stores. It also going to show that how digital technology will change the environment. They allow customers to receive their food with our any stress, ordering too by allowing the remote drive through, for greater flexibility and choice, allowing the mobile ordering and allowing the introduction of table services. With the interaction of customers by using advance technologies restaurant can enhance the customer relationship with most successful manner. (thomas 2014)

Section 2 McDonald food and drinks field

        Impact on customer prospection of physical evidence and services capes include packages and facilitators and different alter ideas used by customers and use fresh perceptions to change the preconceived ideas, and the impact of these on employee behaviour are presented with the physical environment and on the behaviour of employees.

        Operational management strategies: the operational management strategies are very important for every organization. According to value chain model of potter are the value means that amount which a buyer is willing to pay for the organization against if providing elements, for analyzing the competitive position, value is going to used instead of cost. Creating the buyers value with the increase of cost which the actual goal of generic strategy. Two type of activities are going to include within the value chain analysis and that include primary activities and secondary activities. Primary activities include services, marketing and sales, outbound logistics, operations and inbound logistics. The supportive activities include organization infrastructure, human resource management, technology and development and procurement.

Performance measurement of McDonald food and drinks field

        The organization has to face lot of competition because many strong competitors also present in the market. So, for competitive priorities, following parameters are going to use to measure the performance like services, flexibility, delivery, quality and cost.

References of McDonald food and drinks field

emirates247.com. 2019. 5 major problems that McDonald's is facing. april 1.

GREGORY, LAWRENCE. 2017. McDonald’s Operations Management, 10 Decisions, Productivity. feb 05.

Ovenden, James. 2019. McDonald's’ Supply Chain Success Shows The Benefits Of Collaboration. https://channels.theinnovationenterprise.com/articles/mcdonalds-supply-chain-success-shows-the-benefits-of-collaboration.

thomas, rachel. 2014. How Digital Technology is Changing McDonald’s Structure, Offer and Customer Relationships. april 17. https://www.business2community.com/digital-marketing/digital-technology-changing-mcdonalds-structure-offer-customer-relationships-0851153.

ukeaasys.com. 2016. Innovation and Technology Strategies of Mcdonalds. 12 5.