How will all marketing activities be monitored to ensure success?

        To ensure success, a well-devised marketing strategy will be implemented. Monitoring an evaluation a key to the success of the marketing plan. The first measure is to account the outreach of the promotional activities that means. We can see if the footfall in the hotel and casinos has increased or not. Also, we can ask the customers coming in the hotel and casino that where did they hear about us to gauge the effectiveness an outreach of the marketing campaign. Some other ways to evaluate are:

•    Market Expansion:

        Marketing expansion is the other way for the evaluation and success of the activities. If people in the other areas or cities know about the Prairie Meadows hotel and casino it means that you are on the road of success.

•    The response of Competitor:

        One can know through the actions of a competitor that whether your marketing strategy is getting success or not. If competitors copy whatever you are doing it means that your hotel and casino is on the top list where customers want to go. And in the other case if common people are avoiding the deals and packages made by hotel and casino that means you are in a great loss and one should think some other thing which can attract people and as a result, hotel and casino can gain success.