How can the organization ensure that all marketing activities are coordinated with other functional areas within the firm?

        First of all the marketing activities should fall in line with the vision and value of Prairie Meadows casino and hotels. A committee should be formed with at least one representative from each functional area responsible for the implementation of the marketing strategy at large. A timeline should be made informing every employee about the marketing activities going around so that nothing gets late and everything happens at a given time without making anyone annoyed. Employees should be encouraged to give feedback and asked for suggestions so that the manager and people who are in charge there can know about the position of the hotel and casino. As the organization operates multiple ventures it should be implemented uniformly across the board which is possible by teamwork. Teamwork is something that can make a small thing into a large one by just giving a small effort but with the full heat and hard work. So it is required that each and every person in the hotel and casino no matter at what position they are should give their full effort. Every single person should be fully committed to their job only than any of the marketing strategy can become successful.