Provide recommendations regarding the implementation and control of your marketing plan strategies.

        In order to control marketing plan strategies and their implementation, expectations should be set right, the team should be built efficiently with proper resources, communication of the plan needs to be strong, and tracking and monitoring should be checked in effectively.

            Prairie Meadows is involved in many marketing activities and it is definitely important for the company to keep the track of just how efficient they are and what results are being produced. In order to monitor the marketing activities, the company needs to keep the track of media which is being used, duration of the promotion, cost of the activity, the number or amount of the audience targeted for the promotion, responses which are produced, generated sales, and returns on the sales.  Other than these, external factors such economic shifts, cost-benefits, and feedbacks should also be used for monitoring.

        For the motivation of the marketing team to implement the strategies, the performance of each member should be assessed and evaluated before taking measures to improve their knowledge, skills, and marketing information. If the resources are not enough to motivate the employees, it is better to get help from the experienced personnel. It will motivate the team members to achieve more.

    Prairie Meadows have many marketing functions going on within its boundary. In order to ensure the coordination, hiring efficient and humble managements is very important. They are the ones who are going to manage. Thus, their effectiveness is very important along with the proper training of employees regarding communication. Moreover, different feedback initiatives among teams can be started for strong coordination (Slater, Hult and Olson 2010).

References of Provide recommendations regarding the implementation and control of your marketing plan strategies.

Slater, Stanley F., G. Tomas M. Hult, and Eric M. Olson. 2010. "Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness." Industrial Marketing Management 39 (4): 551-559.