NFORMATIONSYSTEMSSTRATEGY: RECONCEPTUALIZATION, MEASUREMENT, ANDIMPLICATIONS1

        This paper aims to define the IS strategy in great detail. There are sections that talk about the different ways the IS strategy is defined, the major three conceptions of the IS strategy are defined. These three are that business strategy is used along with the IS, the master plan of the IS function is the IS strategy and the role of IS in an organization can be seen though IS strategy. Also an attempt is also made to provide an understanding of IS that is more applicable. This paper descried the nature of strategy in terms that no one has seen it or touched it, it just exits in the minds of everyone thus in different ways. IS strategy should be considered separate from business strategy. This study has shown the ways through which IS strategy can be measured easily. The limitations mentioned include the fact the assumption made of it being mutually exclusive can be questioned.