NFORMATIONSYSTEMSSTRATEGY: RECONCEPTUALIZATION, MEASUREMENT, ANDIMPLICATIONS:

        This study looks at the previous work that has been done on the competitive advantage that a firm gains due to IT. Moreover, models are created to show how a firm can maintain this position of having a competitive advantage from its competitors. Examples of big companies like DELL and Walmart have been used to support the arguments. Abstracts of around 648 articles have been used to determine how competitive advantage can be sustained. This paper has made a contribution is by providing It-dependent strategic initiatives that can greatly benefit an organization by giving economic value.