Introduction
Nowadays
quality improvement programs are really important for organizations. Organizations
are adopting changes in their process and systems to ensure efficiency in
production or selling process with the aim to enhance profitability in the
long-run. In the beginning companies spend on quality improvement programs, employees
training, and testing systems but after the effective implementation such
efforts results in long-term benefits of the company (Duplock,
Yarlagadda, Ajuhani, & Karim, 2011). Without improvement
in the quality of product or services, a company can never win the market. Profitability,
customer satisfaction, and productivity are prime goals of the organizations
that can be accomplished through quality improvement. In this paper, quality
improvement programs are discussed in detail. Paper will also discuss reasons
and outcomes of selected quality improvement program in the SABIC Company.
Background
information on Organization
SABIC
company is a Saudi Arabian company having operations in the industry of
petrochemicals. SABIC company came into the existence in 1976 by the support of
Royal Decree. The main aim behind starting a petrochemicals manufacturer
company was to fulfill the needs of Saudi industries (Duplock,
Yarlagadda, Ajuhani, & Karim, 2011). In the beginning,
the company was not able to offer a large product line because of the limited
resources and lack of experience in the petrochemicals. Somehow, with the passage
of time executives and directors managed to increase the product line (Sabic.com,
2019).
Currently, the company is offering products related to metals, specialties,
chemicals, Agri-nutrients, and polymer. The following mentioned table
represents the major products of SABIC Company.
Product category
|
Products
|
Polymer
|
Polyethylene,
Polybutylene Terephthalate Polycarbonate, Cycolac resin
|
Agri-nutrients
|
Prilled Urea,
Anhydrous Ammonia, Map, Technical Grade Urea
|
Chemicals
|
Aromatics,
Chlor-alkali, enthanolamines, Natural detergent alcohol
|
Specialties
|
Cycoloy Resin,
Extem Resins, Lexan Film
|
According
to the Saudi stock exchange, more than 70% shares of the whole corporation are
under the ownership of the Saudi Government (Sabic.com, 2019). The company is
famous as one of the largest companies in Saudi Arabia. There are more than
35000 people working in different departments of this company. SABIC Company is operating successfully is
more than 50 countries of the world. The target market includes countries in
the United States, Middle East, Asia, and Europe.
Reasons for Quality
program
Quality
improvement is the basic need of each company that is working in a highly
competitive market. We all know that competition never let people take rest. Similarly,
in the business sector, continuous improvement in quality is necessary if the
company want to remain sustainable in the market (Duplock,
Yarlagadda, Ajuhani, & Karim, 2011). Customers are
highly concerned with quality. Even customer loyalty cannot save a company from
bad fortune if the quality is not good (Sabic.com, 2019).
Customers
always search for the best services and products. The decrease in products or
services quality can cause to shut down a business. SABIC company is working in
the Middle East that is the center of petrochemical products manufacturing (saudigazette.com.sa, 2018). There are a number
of other companies and small entrepreneur’s working in this sector therefore
competition is high. Somehow, other than competition another important reason
to pay focus on quality is environmental and human safety (Islam, Baoum,
& Hasan, 2016).
Company deals with chemical products that other manufacturers use to pack products,
fertilize crops, and testing process. Poor quality of these products can cause
serious health concerns.
Quality
improvement programs related to customer focus and continuous improvement will
definitely help out the organization bring improvement in their performance and
to ensure high safe products for human use. At the same time, continuous
quality improvement program will work on quality control systems engaged at
each level of organization to imposed quality improvement (Sabic.com,
2019).
There are several reasons to select a continuous improvement program for SABIC
Company.
One of the
major reason to select this program is that it is the only program of quality
improvement that is not only concern with long term goals but also concerned
with activities required to be done in future also (Duplock,
Yarlagadda, Ajuhani, & Karim, 2011). According to this
program quality improvement efforts are not limited for a period of time but in
fact, it dictates that executives and employees at each level of the
organization need to work on quality as continues process with no end (Islam, Baoum,
& Hasan, 2016).
Secondly,
continuous improvement program is selected because it also deals with control
strategies. Program emphasis on control measures for errors, defects, and
repair. The program also deals with refinement, renovation, reinvention, and system
repair (Sabic.com, 2019). Basically, the idea
of working on the continuous improvement program is to bring improvement in the
processes and designs to control quality cost.
We all know
that defects cause to double a product cost (the first cost a company spent on
manufacturing and the second cost that a company spent to remove defect and
make the product useful and deliverable) (Duplock, Yarlagadda, Ajuhani,
& Karim, 2011).
Continuous improvement program will work on process designing, product testing,
production process, and supply chain process to eliminate the chances of error.
Gradual but continuous improvement can result in the improvement of performance
outcomes also (Islam, Baoum, & Hasan, 2016).
Another
reason to implement continuous quality improvement program in the SABIC Company
is reduce in waste. Continuous quality improvement program will work on lean
management to ensure waste management. Lean management will help out the managers
of SABIC Company to reduce wastage of resources in the production sector. SABIC
Company deals with chemicals and petroleum that are important natural resources (Duplock,
Yarlagadda, Ajuhani, & Karim, 2011).
Even Saudi
Arabia has unlimited natural resources of petroleum and oil but still company
cannot afford to waste such scarce natural resources (Duplock,
Yarlagadda, Ajuhani, & Karim, 2011). Other than importance
of these natural resources another reason to control waste is to reduce cost of
operations. Waste production material, and lack of employee productivity
reduces overall production in a single production run as result of this cost of
operation increases and profit margin goes towards decrease (Islam, Baoum,
& Hasan, 2016).
While opposite to this quality management program will bring efficiency in the
resources use to reduce waste and cost of production. Quality improvement
program will help out the organization to manage these resources and avoid
wastage.
Quality program and
organization’s performance
Overall
organizational performance of SABIC Company will enhance as a result of the
quality improvement program. Continuous quality improvement program is based on
the principles of total quality management (Duplock, Yarlagadda, Ajuhani,
& Karim, 2011).
It includes the implementation of six sigma, lean management, just-in-time,
zero-defect, and quality control systems. The program will reduce error and
defect chances that will reduce the cost of production. Thus, through reducing
cost company will leverage financial benefit also (Duplock, Yarlagadda, Ajuhani,
& Karim, 2011).
Furthermore, a quality improvement program will bring refinement in the overall
performance of employees and workers that will enhance productivity in the
organization.
Moreover,
the program will also help in enhancing organizational performance in the market
by improvement in product quality. Improvement in quality will increase
customer satisfaction and maximize market shares of SABIC Company in the
targeted segment (Jameel, 2017). Therefore, it is
clear that the program will enhance production, remove errors, increase
customer satisfaction, develop a positive image in the market, and promote
overall organizational profitability.
Conclusion on Quality
Management
The whole discussion concludes that
continuous quality improvement program will support SABIC Company to successfully
maintain their business in the petrochemical industry. Quality management
program will reduce errors and defects in the production process that will
enhance customer satisfaction and production process. In short, continuous
improvement program will bring improvement in the operations of SABIC Company.
References of Quality Management
AL-QAHTANI, S. S., & AL-METHHEB, M. M. (1999).
Implementation of Total Quality Management in Some Saudi Public Sector
Organizations. Economics and Administration, 13(2), 23-38.
Duplock, R., Yarlagadda, P. K., Ajuhani, M. M.,
& Karim, A. (2011). Implementation of Lean Manufacturing in Saudi
Manufacturing Organisations: An Empirical Study. Advanced Materials
Research, 339, 250-253.
Islam, O., Baoum, Y., & Hasan, S. H. (2016).
Total Quality Management for Information Systems in Saudi Firms. International
Journal of Computer Applications, 134(4), 1-5. Retrieved 02 27, 2019
Jameel, A. L. (2017, 11). Realizing the potential
of Lean Management across Saudi Arabia and the Middle East. Retrieved
from www.alj.com: https://www.alj.com/en/perspective/realizing-potential-lean-management-across-saudi-arabia-middle-east/
Sabic.com. (2019). INNOVATIONS & SUSTAINABLE
SOLUTIONS. Retrieved from www.sabic.com:
https://www.sabic.com/en/sustainability/innovations-sustainable-solutions
saudigazette.com.sa. (2018, 12 17). Kaizen Awards
celebrates Lean management in Saudi Arabia. Retrieved from
www.saudigazette.com.sa:
http://www.saudigazette.com.sa/article/550447/BUSINESS/Kaizen-Awards-celebrates-Lean-management-in-Saudi-Arabia