How does the Internet help companies gain customer input on their existing and new products?

        The views of the consumers have been completely changed by using the internet for research on the company to know more about the company and the various products of the company. There are various websites such as; Yelp and the section of the reviews of the Amazon have permitted the consumers of the everyday for providing the feedbacks for the services and goods. It also provides the relay helpful tips. It is also used to posting the various complaints related to the products to making its quality much better. This information can be sued by the company for adapting and changing its products to better suit its customer base.