Introduction of the Impact of New Media on Television

        This essay discusses the new media’s emergence and how it has been causing certain challenges and opportunities for conventional media. The television is chosen as popular medium of mass communication for this essay. It can be said that television attracts most of the viewers of all the mass media. Compared to all other audiences of media, its audience is largest in size. Considering the fact that a TV can attract audiences regardless of their ages and education, it has an immense audience. From the beginning in the world, TV had been used for informative and educational purposes than for just entertainment. Other functions had also been performed by it compared to the TVs existing in the west. Although commercials have reached the TVs, it is a basic objective still hasn't changed. Its function of national integration and development is still performed by it (Bourdaa, et al. 2015).

        The evolution of TV is the prime theme in this essay, explaining how this discovery and the conventional medium is facing challenges which the social media is posing. This essay will be analysing some questions such as: When was this discovery made available and demonstrated to the public? For sustaining in the competition, what are the issues that it is facing? Just how much the new media and internet have affected the broadcasting service for the public?

        Additionally, this essay will also be discussing the program which is broadcasted and produced through the current medium of television, present competition among the channels of TV, and some marketing strategies and ideas used by TV stations like a service fee, subscription fee, pay-tv, and TV channels. And another issue explained here is just how the operators of channels need to find competent marketing workers for bringing sponsors and advertisers to their channels. Companies are actually investing in media and it has unfortunately converted it from into a business of making money form a public service that concentrated mostly on the bottom line. This essay will also focus on the operations and history of SBC, ABC, and BBC, the evolution brought by the advancements in TV along with the erosion of viewership that has been caused by new media in the traditional media.

References of the Impact of New Media on Television

Bourdaa, M., J.P. Konsman, C. Sécail, and T. Venturini. 2015. "Does television reflect the evolution of scientific knowledge? The case of attention deficit hyperactivity disorder coverage on French television." Public Understanding of Science 24 (2): 200-209.

Mark N. K. Saunders, Denise Skinner, Graham Dietz, Nicole Gillespie, Roy J. Lewicki. 2010. Organizational Trust: A Cultural Perspective. Cambridge University Press, .

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