First of all, a
look at the historical background of TVs. In 1928, the first Electronic
Television was demonstrated or introduced in Germany and it was circulated
commercially in 1934 among the public of the other countries. This invention
was very interesting and exciting to the whole world since it was the first
time when people got aware of incidents, events, news, and information visually
right from their homes. Once WWII ended, the monochrome television with only a
single channel became quite popular in Britain. Using analogy signals, the
transmission was carried out by the NBC or National Broadcasting Company (Lotz, Evolution or revolution? Television in
transformation 2018).
Ever since 1936,
the TV was completely monochrome or black and white, it has already been thirty
years. For a thousand or so lookers, who tuned into broadcasts of mechanical
television (1929-1935), pictures and orange and black because neon gas
exhibited orange colour in the lamps which are used in the first sets of TV. If
the decline of tow-colored television is observed and considered what they mean
today, it will be determined that we perceive them as long-lost inventions. It
has been announced by the licensing that there are not less than
twelve-thousand monochrome televisions licenses present in the UK. BBC2 arrived
in 1964 with better quality and line images up to 625. Surprisingly, it was
watchable and sharper in the white and black images. It was the same year in
which ‘Understanding Media’ was published by Marshal McLuhan as his best book (McLuhan 2016).
The colour
television by the ending of the 1950s was established in many huge cities but
the early colour sets were costly and required immense maintenance and
adjustments. And in England, because of the mix of cost, lack of clean
technology, and caution, the colour would need a few years before it is ready
to arrive. In 1954, the colour television started broadcasting. Meanwhile, in
1967, it was BBC who excelled in first broadcasting to be ever coloured. However,
Phase Alternating Line was the selected standard and shortened as PAL (Lotz, The paradigmatic evolution of US television
and the emergence of internet-distributed television 2016).
Cable Television
originated in the 1940s for enhancing the poor reception of signals in
geographically remote or rocky areas. “Community Antennas” actually were chosen
on the tops of mountains which were interlinked with the antenna towers for
receiving the signals of the broadcast. Cable operators in the late 1950s
started to take advantage of their capacity of picking up signals of the
broadcast from a hundred miles and more away. This access started to shift the
focus of the role of cable from local broadcast signals and their transmission
to one offering new choices of programming. Approximately eight-hundred cable
systems by 1962 served 850,000 subscribers. And there were some renowned
corporate names like Cox, TelePromTer, and Westinghouse (“California Cable and
Telecommunication Association”) (Lotz, The paradigmatic evolution of US television and the emergence of
internet-distributed television 2016).
In a subsequent
way, the signals of transmission were optimized with digital technology. For
accommodating the rising demand, menus are being expanded by cable programmes
on the offerings of digital cable. Almost 280 cable networks by 2002 were
present and the number was only growing. At the ending of 2002, the cable
industry and consumer electronics got to the agreement of “plug-and-play” which
permitted "one-way" sets of digital television to be connected to the
system of cable without any set-top box. These new sets of televisions are
classified under DCRs or Digital Cable Ready sets (Waldfogel 2017).
Additionally,
there were many restrictions since many stations were funded by the government
and had to stick to the rules which the government had placed. That is why, the
government created the Fed Communication Commission for monitoring the radio
and TV stations (Waldfogel 2017).
Under the
regulations of the royal charter, BBC television as a service is delivered. And
until 1932, programmes were produced by it for only domestic consumption in
studios owned by it. Importance was placed on what is simplified by the
Englishness which means that channels overly preferred white males. Such
individuals were authorized to be representatives of the “spirit of the nation”
(Edgerton 2009).
The television
operations of ABC began in 1953 when the Act of Television was passed providing
the basic framework for both commercial and AVC television networks. The basis
of ABC was on the model of BBC and was funded originally by a mix of government
funds and license fees. Across the years, strategizing for the national service
of television was put in place. In Melbourne and Sydney, land for transmitters
and studios was acquired and trainers were hired to Australia from overseas. Cable
television originated in 1940s and the Federal Communications Commission or FCC
has been responsible for licensing as well as managing the electromagnetic
spectrum for non-commercial users and for commercial users; it establishing a
cable network of nationwide broadband for providing the services of TV
throughput 1950s and the construction of various TV channels was completed. Star
Hub in 2002 was combined with the SCV and was renamed as cable vision of Star
Hub. In February 2009, Digital was adopted by the network, marketing ends of analogy
televisions in different states (Waldfogel 2017).
References of Historical Major
Milestones and Its Evolution
Bourdaa, M., J.P. Konsman, C. Sécail, and T.
Venturini. 2015. "Does television reflect the evolution of scientific
knowledge? The case of attention deficit hyperactivity disorder coverage on
French television." Public Understanding of Science 24 (2):
200-209.
Edgerton,
Gary R. 2009. The Columbia History of American Television. Columbia
University Press.
Lotz,
A.D. 2018. "Evolution or revolution? Television in transformation." Critical
Studies in Television 13 (4): 491-494.
Lotz,
A.D. 2016. "The paradigmatic evolution of US television and the emergence
of internet-distributed television." Revista ICONO14 Revista científica
de Comunicación y Tecnologías emergentes 14 (2): 122-142.
Mark
N. K. Saunders, Denise Skinner, Graham Dietz, Nicole Gillespie, Roy J. Lewicki.
2010. Organizational Trust: A Cultural Perspective. Cambridge University
Press, .
McLuhan,
Marshall. 2016. Understanding Media: The Extensions of Man. CreateSpace
Independent Publishing Platform.
Ooredoo.
2019. Financial information.
https://ooredoo.com/en/investors/financial_information/.
—.
2019. Who we are. https://ooredoo.com/en/who_we_are/.
Waldfogel,
J. 2017. "The random long tail and the golden age of television." Innovation
Policy and the Economy 17 (1): 1-25.