How Apple had handled the various ethical issues that it has faced in the past?

        Apple is such a big company in size and in terms of its reputation worldwide, therefore it is also associated with the several ethical issues involved into its business practices which have been challenged by the competitors and other stakeholders so that corrective actions can be taken against the Apple if they are involved in the unethical business practices (Elliot 2016). All of these unethical business practices have been discussed in consideration of the stakeholders in the following.

Consumer tracking (Buyer Consideration) 

        Consumer tracking was the most unethical issue faced by the Apple in which its management used to be tracing down the data of iPhone user’s and analyze their trends and taste for what they consume and buy. This huge data was used by the Apple’s management to produce the market accordingly by exploiting their information and incentivized it into own monetary terms. When people came to know about this, it became the public issue as violation of the privacy and Apple’s management was also had the shock from public reaction (Felix 2016). It was the clear violation of the privacy rights from the big company like Apple and the exploitation of their information only for the sake of own profits.

        After having the immense pressure from public and institutions which started working against the Apple, its management ensured not to be tracking down the consumer’s record and in the next model of iPhone they introduced the option of choice whether keep the location on or off depends upon the user’s choice (Hein 2013). Apple switched the location option off by default so that it is up to the consumer whether they want to put it on or off. This was the major unethical issue came in front by the customers means buyers who are the most important stakeholders of the Apple company because they are the one who contributes into making the Apple such a giant sized company.

References of APPLE’S Inc’s Ethical Success and Challenges

Elliot, Jay. 2016. The Steve Jobs Way: ILeadership for a New Generation. London: Wiley.

Felix, Noe. 2016. FBI unethically hacks iPhone. April 04. Accessed April 04, 2019. http://www.sonomastatestar.com/opinion/2016/4/4/fbi-unethically-hacks-iphone.

Hein, Peter. 2013. Apple factories accused of exploiting Chinese workers. April 30. Accessed April 09, 2019. https://www.theguardian.com/technology/2011/apr/30/apple-chinese-factory-workers-suicides-humiliation.