By explicit comparison with Apple’s approach, appraise how another company of your choice promotes sustainability and corporate social responsibility.

        Google is the main competitor of the Apple; they have been engaged in several CSR activities which improves their credibility and brand identity in the market. They have been doing social projects to make the society a better place where prosperity is for everyone (Sin 2016).

Better Workplace Environment of APPLE’S Inc’s Ethical Success and Challenges

        Google has been having the better reputation in terms of providing the better workplace environment to its employees and taking care of them. Google does not want to exploit its employees and workers because they are considered to be the most important stakeholder in place who directly contributes into the success of Google brand (Elliot 2016). They have been hiring all those suppliers which meet the international standards of labor and they do not do bad exploitation with their labor. Google’s top management sends their people to check and verify whether their offshore labor is working under the proper conditions or not. This is how they have been managing the same for the all.

        Google’s management is very much concerned about the fact that its offshore labor must be paid as per the international standards and also enjoying the all health & safety facilities which any other developed country offering. Google does not believe in labor exploitation either its foreign country like China or home country America (Felix 2016). They have been placed well working practices and environment because they do not want to be losing the good reputation they have been built in the market. They are known for their good businesses practices and fulfilling the CSR in which Apple has not been succeeded yet. It is very important and critical for the big brands because customers and buyers have their buying decision on this basis which makes them buying for the branded products. Though, many people do not take it into the consideration and buying process (Kelly 2019).

Building the Hospitals and Schools of APPLE’S Inc’s Ethical Success and Challenges

        Google has been building the several schools and hospitals in the society to contribute into the society because its people have been trust the Google brand for long time and spending their money on Google. It is their time to return through allocating the certain amount of profits for the society progress and betterment through contributing into their social welfare and progress. They have built several hospitals and still funding them because free treatment is provided to the patients who came there and visit the hospitals (Woiceshyn 2016). Thousands of patients have been attended and recovered from the disease recovery and this is how they are doing the same. Therefore, things must be happened in the right direction and Google is doing the same.

        After all, such big brands have been making the billions of dollars profits from the same society; this is their duty to give back to the society through building schools and hospitals. It is very good doing that because this is how things have been evolving over the time. They also have built the several schools where kids get the free education and parents do not have to be bearing the weight of kid’s education fees (Manner 2016). This is the big relief coming from the Google built schools that have been doing the same. This is what makes the Google highly reputable brand because they are not exploiting the things for increasing their profit margins and also the market competition. Many big brands have been exploiting because they want to reduce the business expenditures so that cost of production is also reduced and they can generate more sales, higher market share and profits over the time period.

Diversity Initiatives of APPLE’S Inc’s Ethical Success and Challenges

        Google has been engaged in diversity initiatives since its employees are diverse belong to the different race, religion and gender. It is not effective to introduce and implement the general initiatives since it is a matter of specific preferences, style, choices and work. Google understand this for the betterment of its diversified workforce and took the hard challenging initiative in doing the same (Elliot 2016). It shows that how closely and intensely Google is looking for the betterment of its employees and protection. Even one of the largest organizations is like Alphabet, who senior executive employee wrote a blog about Google diversity initiatives and praised about that because it is not happening on the Google. On the next day, Alphabet Company fired him from the job.

Data Security of APPLE’S Inc’s Ethical Success and Challenges

        Google is very much concerned about user’s data protection and its information not to be used for the market purposes. This is highly unethical concept committed by the Apple only because of its market development and increasing the profits margins. This is how they are not following the bad standards committed by their big competitors and rather they have been following the good code of conduct so that they do not dirty the market and it is not good at all (Hein 2013). Data security of the users is very sensitive topic for the users as well and it is highly unethical when one company exploits the personal information of its users only because they want to use it for their personal advantages and benefits. Google’s management understands it well and not doing something illegal and unethical which involves something like this. They have established the strict rules and regulations if its employees get involved into this something like this as it is totally not acceptable by the management. These strict rules & regulations preventing the company employees and management to be indulged something like this.

References of APPLE’S Inc’s Ethical Success and Challenges

Felix, Noe. 2016. FBI unethically hacks iPhone. April 04. Accessed April 04, 2019. http://www.sonomastatestar.com/opinion/2016/4/4/fbi-unethically-hacks-iphone.

Hein, Peter. 2013. Apple factories accused of exploiting Chinese workers. April 30. Accessed April 09, 2019. https://www.theguardian.com/technology/2011/apr/30/apple-chinese-factory-workers-suicides-humiliation.

Kell, Gordon. 2019. Apple Issues iPhone FaceTime Security Warning. January 29. Accessed April 09, 2019. https://www.forbes.com/sites/gordonkelly/2019/01/29/apple-ios-12-1-3-release-iphone-xs-max-xr-problem-facetime-problem-video-calls-audio-calls/#3d595f014020.

Leetaru, Kalev. 2019. Apple's Facebook Rebuke: Could Apple Save Privacy Where Government Won't? February 02. Accessed April 09, 2019. https://www.forbes.com/sites/kalevleetaru/2019/02/02/apples-facebook-rebuke-could-apple-save-privacy-where-government-wont/#2e5bc4806e6e.

Sin, Ben. 2016. Latest Foxconn Worker Deaths Build Case For Apple To Move Operations From China. August 22. Accessed April 09, 2019. https://www.forbes.com/sites/bensin/2016/08/22/the-real-cost-of-the-iphone-7-more-foxconn-worker-deaths/#68567f585560.