It is concluded that big brands
have been engaged in “Corporate Social Responsibility” under the government
pressure but also considering it the better way of improving brand image. In
the modern times and society, the same pressure is also coming from the public
to the Corporate that we would not be buying your products if you engage in
unethical business practice and do not contribute into the society. This makes
the brands and corporate under pressure for doing the good work and investing
in the society. They also ensure discouraging the ethnicity, racism and
discrimination for which otherwise they have been opposed by the massive people
who do not want to become their market.
It is
also concluded that these brands are only for the making of profits unless the
institutions and public do not put the force they are not going to be working
smoothly. This is not good for the business point of view.
References of APPLE’S Inc’s
Ethical Success and Challenges
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Gordon. 2019. Apple Issues iPhone FaceTime Security Warning. January 29.
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